With Super Bowl LX in the rearview after Seattle’s dramatic win over New England, the NFL wasted no time turning the page. As is tradition, the league unveiled the official logo for next year’s championship game-Super Bowl LXI-at Monday’s handoff press conference.
The event marked the ceremonial passing of the baton from the Bay Area Host Committee to the Los Angeles Host Committee, as the NFL begins its march toward next season’s finale. And with that handoff came the debut of a vibrant, color-splashed logo that sets the tone for what promises to be another spectacle at SoFi Stadium.
Super Bowl LXI: Coming to L.A. on Valentine’s Day
Circle the date now-February 14, 2027. That’s right, for the first time ever, the Super Bowl will land on Valentine’s Day, adding a whole new layer to the phrase “love of the game.”
But don’t expect hearts and roses in the branding. The NFL kept it business as usual with the logo design, opting for a bold, colorful aesthetic rather than leaning into the holiday theme.
No hidden hearts, no Cupid cameos-just a striking mix of hues that immediately sparked fan theories.
This will be SoFi Stadium’s second time hosting the big game. The first?
That unforgettable Super Bowl LVI, when the Rams capped off a Hollywood season with a win over the Bengals on their home turf. It was a storybook ending for Los Angeles, and now the city gets another shot at writing Super Bowl history.
L.A.’s Super Bowl Legacy
When it comes to hosting the NFL’s biggest event, Los Angeles is no stranger to the spotlight. Super Bowl LXI will be the ninth time the city has hosted, placing it third all-time behind only New Orleans and Miami, each with 11 games to their name.
The journey started at the Los Angeles Memorial Coliseum, which hosted the inaugural Super Bowl in 1967 and followed up with another in 1973. Then came the Rose Bowl era, which saw five Super Bowls between 1977 and 1993. Now, with SoFi Stadium anchoring the next generation of NFL showpieces, L.A. is back in the rotation in a big way.
The Logo Conspiracy Lives On
Now, let’s talk colors-because no Super Bowl logo drop is complete without a dive into the annual fan-fueled tradition of decoding the design for clues about the future matchup.
Since Super Bowl LVI, when the NFL started reintroducing color into the logos, fans have been spinning up theories. The idea?
The colors in the logo somehow foreshadow the teams that will play in the game. It’s not exactly science-but it’s fun, and it’s become a staple of the Super Bowl lead-up.
So what are we working with this time around?
The Super Bowl LXI logo features a bold blend of orange, yellow, red, and several shades of blue and teal. That palette opens the door to a wide range of team possibilities:
- Orange could point to the Bengals, Broncos, or Bears.
- Red brings in contenders like the Chiefs, 49ers, and Patriots.
- Yellow might hint at the Rams, Packers, Steelers, or even the Chargers.
- And those blue and teal tones?
That’s where it gets crowded-Seahawks, Dolphins, Jaguars, Lions, Colts, and Giants all have a claim here.
It’s a logo that casts a wide net-intentionally or not. And whether you’re a believer in the “logo theory” or just enjoy the annual guessing game, it’s another reminder of how the NFL keeps fans engaged year-round.
A New Broadcast Era
One more note: Super Bowl LXI will air on ABC/ESPN, marking the first time since 2006 that the Disney-owned networks will carry the game. That’s a significant shift in the NFL’s media rotation and a big moment for the broadcast team that will bring the game to millions.
So, with the logo unveiled and the countdown officially underway, the road to Super Bowl LXI begins now. Whether you’re watching for the football, the halftime show, or just to see if the logo colors really do predict the matchup, one thing’s for sure-Los Angeles is ready to host another Super Bowl, and the league is already setting the stage for a Valentine’s Day showdown unlike any other.