49ers Land In The Middle Of An NFL Scheduling Backlash

Fans are voicing their displeasure over the unusual Wednesday kickoff for the 2026 NFL season, as the league navigates international expansion and logistical challenges.

NFL fans expected the league to carve out its usual Thursday-night spotlight for Week 1 in 2026. Instead, they got a Wednesday.

The season will open with New England at Seattle at 8:20 p.m. ET on NBC, a kickoff that lands on a school night because the league made room for another game on the other side of the world.

The Rams and 49ers will play Friday morning in Melbourne, which is Thursday night in the United States, with Netflix carrying that matchup at 8:35 p.m. ET.

To keep both windows alive, the NFL pushed Kickoff Night forward one day.

That makes the 2026 opener the first Wednesday start since 2012, when the league shifted Cowboys-Giants because of a presidential speech. Before that, Wednesday openers were almost nonexistent after 1948. This one immediately drew heat.

“The NFL season starting on a Wednesday is still lame,” one fan wrote.

Connor Griffin of Barstool was even blunter, saying he “absolutely can’t stand” the kickoff date.

“I’m sure it’s probably been said a million times by now, but I absolutely can’t stand how the NFL season is kicking off on a Wednesday”

Another fan went after the whole idea, calling Wednesday football “gross” and saying the league is “on the verge of overplaying their hand chasing that international love.”

“NFL football on a Wednesday is gross. Feels like they're on the verge of overplaying their hand chasing that international love that will never EVER take off like they want to. For a lot of reasons.”

A third fan kept it simple: “NFL having their first game onna Wednesday is stupid can’t convince me otherwise,”

Roger Goodell has already made clear Australia is not a one-time experiment. The league has nine international games scheduled this season, and Melbourne will be the first regular-season stop on that continent. Local television will still carry the NFC West game in the two home markets, but everyone else will need Netflix.

The shift also means San Francisco does not get a true home start. Kyle Shanahan has already complained about the travel and the Rams’ role in selecting the opponent, and players will cross the date line while losing a calendar day on the flight.

Labor Day landing late this year added another wrinkle. That blocked a Friday international slot under the Sports Broadcasting Act, which is why the Super Bowl rematch slid to Wednesday. Fans may not like the math, but that is the math they got.

Week 1 carries another layer too: the 25th anniversary of Sept. 11.

The league plans Never Forget tributes across every game, including the Melbourne pregame. Seattle will host the defending champs, and Mike Vrabel will coach his first regular-season game since a messy offseason.

There will be another Wednesday test later, when Green Bay visits the Rams on Thanksgiving Eve. For anyone who thought this opener was a one-off annoyance, the calendar already has a follow-up waiting in November.

For now, the league gets its international showcase. Fans get a Wednesday.

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For a defense that has long leaned on Donald as its centerpiece, the wait is the reality fans were hoping to avoid, even if it was always part of the plan. Donald last played in the NFL in 2023, and the earliest expectation for his return is Week 2, leaving the Rams to navigate the opener without one of the most important players in franchise history. [Read more 🡒]