The Lakers are making waves with a new ownership approach that's hitting fans right where it counts: their wallets. Season-ticket holders have been notified of significant price hikes, with some seeing increases as steep as 67%. It's clear that a change in ownership has brought a new philosophy.
Emails reveal that ticket prices have jumped by at least 14%, with an additional 3% administrative fee tacked on. One longtime fan did the math and found his upper bowl seats, which cost $15,000 last season, now priced at $22,000. The same view, but a new cost under the new ownership.
Fans are also facing tighter payment plans, with fewer flexible options than before. Previously available 5-month and 9-month plans now come with a penalty if not paid in full.
This strategy is nothing new for Mark Walter, who applied a similar approach with the Dodgers. He spent big, built a winning team, and raised prices accordingly.
The results? Championships and higher entry costs.
Now, this model is being implemented at Crypto.com Arena.
This isn't about inflation; it's about treating the Lakers as the luxury brand they are. And with luxury brands, discounts are rare.
The business logic is straightforward: winning requires investment. But the emotional impact is significant.
For years, Lakers fans have filled both the upper bowl and courtside seats. As those upper bowl seats become less accessible, the fan experience shifts.
Ownership changes bring cultural shifts, and with them, changes in pricing. For many fans, this new reality is hitting home.