The Lakers recently introduced Lon Rosen as their new president of business operations, signaling an expansion rather than a shift in power. Rosen, who brings extensive experience from his time with the Dodgers, emphasized that Rob Pelinka will continue to lead basketball decisions. His role will focus on the business side, while Pelinka remains at the helm of the front office.
Rosen's comments echo the vision Pelinka has shared about enhancing the basketball operations department, drawing inspiration from the Dodgers’ successful structure. Alongside governor Jeanie Buss and majority owner Mark Walter, Pelinka will maintain his role as a key decision-maker.
Rosen also addressed the ongoing buzz about Magic Johnson, affirming their friendship but clarifying that Magic won't be returning to a daily role with the team. “He’s a super Laker fan,” Rosen remarked, underscoring Johnson's enduring support.
This focus on stability comes at a crucial time for the Lakers. With a busy summer ahead, the team is poised to open significant cap space, manage up to three tradable first-round picks, and make pivotal decisions regarding Austin Reaves and the expiring contract of LeBron James.