The Los Angeles Dodgers are headed into the National League Division Series, and Habit & Co. is marking the moment with an Alex Vesia bobblehead giveaway.
The limited-edition bobblehead won’t be sold. Fans can try to win one through the official Habit Burger and Grill Instagram account from Oct. 4-9, or at the reimagined Dodgers x Habit Home Base location on Sunset Blvd. on Oct. 13.
That day, starting at 5 p.m. PT, the first 70 fans who order an item from Vesia’s specialty menu at Habit in Echo Park will get a free bobblehead. One fan will also win a pair of tickets to a potential NL Championship Series game.
The bobblehead shows Vesia in a home Dodgers uniform, set in a pitching pose. In a twist that fits the partnership, the baseball in his left hand has been replaced by a double char burger.
Vesia is currently Habit & Co.’s second resident chef, after Jet Tila, and his Double Play Menu runs through Nov. 10. The menu includes a burger, salad and shake.
“Baseball and burgers just go together, and when we started talking about this menu, the idea of the double play felt like the perfect inspiration,” Vesia said in a statement. “Habit has always been one of my favorite spots, so getting to create a menu that fans can enjoy all season is pretty awesome.”
The Double Play Char is a double-patty Charburger with two freshly chargrilled beef patties, American and white American cheese, fresh avocado, tomato, shredded lettuce, BBQ sauce and signature strikeout sauce on a toasted brioche bun. Habit says it packs 43g of protein.
The Double Play Salad brings together two chargrilled chicken breasts over romaine and green leaf lettuce, along with hickory-smoked bacon, fresh avocado, crispy onion tanglers, tomatoes, BBQ sauce, strikeout sauce and housemade ranch. It delivers 72g of protein.
Rounding out the menu is the Double Chocolate Shake, a made-to-order chocolate shake blended with brownie pieces and finished with whipped cream and more brownie pieces on top.
“Alex brings the kind of personality to Habit that makes this collaboration pretty easy,” said Jack Lettenmair, director of brand marketing at Habit. “The Double Play Menu is built around the way he plays the game, and once we realized we could put Alex on a bobblehead holding his burger, we had to do it.
We made 100. That’s it.”
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