Madison Beer had a front-row role in Justin Herbert’s day at SoFi Stadium on Sunday, and CBS made sure the cameras found her.
Beer was in the building to watch her fiancé quarterback the Los Angeles Chargers against the Arizona Cardinals. The Chargers got on the board on their opening drive, but they still went to halftime down six.
Later in the game, CBS cut to Beer dancing after Herbert threw his first touchdown pass of the season. The clip quickly made the rounds, first through the broadcast and then on SportsCenter’s X account, which shared it with a heart emoji. The official NFL account posted the same moment as well.
“Madison Beer approves. #nfl”
📺 CBS & Paramount+ pic.twitter.com/F1RbKXfONk
- NFL on CBS 🏈 (@NFLonCBS) September 13, 2026
The attention fits with the NFL’s new content push this year, a campaign aimed at “highlight our players and the people who are part of their journey” because that kind of material “resonated strongly with women and young fans.” The league has leaned into that approach all summer, with quarterbacks and their girlfriends often shown together at training camp.
That means Herbert’s season may come with plenty more shots of Beer if the broadcasts keep following the same script. Whether that sparks the same kind of grumbling that followed Taylor Swift’s TV appearances during Chiefs games remains to be seen.
Beer was not alone at the game. She attended with singer Parker Winston, who is dating her boyfriend, Ryan Beer. Winston, who was called “ New York City’s rising ‘It’ girl ” last year, also shared a few photos on Instagram.
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