Tom Brady keeps finding new ways back into the spotlight, and the latest wave of attention around the Raiders minority owner has only sharpened the criticism aimed his way.
After his permanent retirement from the NFL, Brady stayed out of view for a while. That didn’t last.
In the months since, he has reemerged as a constant presence, first through his 10-year, $375 million deal with Fox Sports and his 2024 debut as a broadcaster. By most accounts, the on-air work has gone well.
The off-field headlines, not so much.
One of the earliest flashpoints came when Brady signed on for a three-hour Netflix comedy special, The Roast of Tom Brady, which dragged old private-life issues and New England Patriots-era scandals back into the conversation. Since then, the pattern has only continued.
Awful Announcing’s Brendon Kleen took aim at Brady’s recent run of publicity, writing, "The roughly 18 months since have instead proven Brady’s insatiable thirst for attention and wealth," Kleen said. "In partnership with Fox and the Saudi Arabian government, he hosted a flag football game with NFL stars this past spring that mercifully was moved from Riyadh to Los Angeles. Almost nobody watched, and attendance was poor."
That event was the inaugural Fanatics Flag Football Classic in Los Angeles in March 2026. Brady pushed it hard, but Austin Karp of Sports Business Journal reported that the game averaged about 650,000 viewers and peaked at 909,000.
The latest chapter involves Logan Paul, who also took part in the Fanatics Flag Football Classic. Brady appeared on Paul’s podcast, "Impaulsive," in February, and the two traded barbs about the upcoming game.
Things escalated at Fanatics Fest in New York City over the weekend, when Brady slapped Paul in the face. Two days later, at the FIFA World Cup final between Spain and Argentina, the two were seen making some "unkind" gestures toward each other.
There is also a bigger business angle floating around the situation. It has been reported that Brady and WWE are in talks about a potential partnership, and that could explain the public back-and-forth with Paul, who has become a WWE figure. Riyadh is set to host WrestleMania 43 next April, and Fox and the Saudi Arabian government already partnered on the Fanatics Flag Football Classic, leaving open the possibility of a larger media spectacle involving both men.
Kleen didn’t stop there, either. He added, "Brady, though, is by far the most shameless. From gambling and prediction markets to foreign investment funds to crypto, there is no bridge too far for Brady if the money is good."
He also wrote, "It turns out that the exceptional fame and resources Brady amassed in his career did not lead him to rethink how aging athletes could influence the world. Merely, it raised the stakes of Brady’s tireless pursuit of even more of all of it."
None of this is hurting the Raiders in any direct way, but it is easy to see why the criticism keeps building around Brady’s public image. He has also been outspoken about the 2025 Raiders disaster and the major improvement he expects in 2026. Still, the question lingers: how does a minority owner balance that role while also staying this visible as a TV personality and headline magnet?
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