Allison Kuch gave her followers a blunt look at what childbirth can cost in the United States, and the number she landed on was close to $25,000.
In a TikTok video posted Saturday, the wife of former NFL defensive end Isaac Rochell walked through the hospital bill she received after giving birth to the couple’s second child. Kuch said the delivery was a VBAC, or vaginal birth after cesarean, and she compared that price tag with what she paid for her first child’s planned C-section.
The biggest line item on the hospital side was nearly $10,000 for what was listed as a “Vaginal Delivery Level Two.” Kuch said that charge covered the labor and delivery room, nurses, equipment and monitoring, but not the doctor’s services. She also said the private labor and delivery room plus the postpartum room cost more than $6,400, and she joked that it was the “most expensive hotel” she had ever stayed in, ocean view included.
Kuch also broke down a string of labor-related medications. She said Pitocin came in at $393 per bag, and she ended up with three of them.
She listed saline at $90, Zofran at $128, epidural medication at $158, another mystery medicine at $136, lidocaine with epinephrine at $134 and fentanyl at $134. Altogether, she said the epidural medications were about $560.
“Pitocin -- I ended up getting three bags,” Kuch said. “$393 each. That’s $1,100 on a drug to make my contractions more painful.
Beautiful. Before I got my epidural, I needed a bag of fluids: $90 for saline.
And, I asked for some Zofran because my contractions were making me queasy. Honestly, I just like Zofran.
Scared of throwing up. $128.
Epidural medication: $158. Another mystery medicine: $136.
Lidocaine with epinephrine: $134. Fentanyl: $134.
All of the epidural meds together, about $560.
She also questioned why the anesthesiologist’s fee was billed separately, and pointed out smaller charges for a catheter, ibuprofen, prenatal vitamins and iron supplements, joking that some of those items would have been cheaper at CVS.
Then came the doctor’s bill. Kuch said her obstetrician charged $6,185 for the VBAC, and she noted that the doctor was in the room for only three minutes.
“I pushed one time, my daughter came out, and he made almost $7,000,” she said.
Kuch followed that with: “Why did I get my degree in art?”
Even with the total hospital and doctor charges sitting at about $25,000, Kuch said insurance cut the amount down sharply. According to her, insurance covered more than $13,400 of the hospital bill and a little over $4,000 of the doctor’s bill, leaving the family to pay about $1,500 out of pocket.
She also said the family is still on the NFL’s health insurance plan, despite Rochell being released by the Las Vegas Raiders in November 2023.
“Who am I insured by? The NFL.
Still the NFL,” Kuch said. “So if you're wondering if I do end up having the next baby, when will I have that baby?
Before this insurance is up.”
Kuch and Rochell welcomed their second daughter, Pepper Jo Rochell, in April. Their first daughter, Scottie Bee Rochell, was born on December 9, 2023.
Rochell was released by the Raiders while Kuch was pregnant with Scottie Bee. He was selected by the Los Angeles Chargers in the seventh round of the 2017 NFL Draft, announced his retirement in February 2025, and then signed a ceremonial one-day contract with the Chargers in July 2025 so he could officially retire with the team that drafted him.
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