Tennessee Just Showed Kentucky Fans What This Kroger Field Plan Could Become

As Tennessee advances its ambitious entertainment district plans near Neyland Stadium, Kentucky looks to follow suit, setting the stage for a new era of immersive college sports experiences.

Kentucky’s push to build an entertainment district around Kroger Field has a fresh point of reference now that Tennessee has unveiled new details for its own project near Neyland Stadium.

On Wednesday, Tennessee released renderings and updated plans for a district called 865 Neyland, a name tied to the area’s zip code. The development is set to bring 100,000 square feet of indoor and outdoor entertainment, dining and retail space to the area between Neyland Stadium and Food City Center along the Tennessee River.

The centerpiece is a 24-story hotel and residential tower next to Neyland Stadium. That tower will include 186 hotel rooms, 51 luxury residences, 30 condo/hotel units, a private club and a restaurant. Some of the rooms will look out over the stadium.

Beyond the tower, the district will feature a restaurant and a multi-level sports bar, plus two outdoor plazas with more than 3,000 square feet of LED displays, a performance stage, green space and additional food and beverage options.

Construction is in the early stages and is scheduled to be finished in 2028, with the hotel and residential tower opening in 2029. The project is expected to cost $288 million and will be fully privately funded. Tennessee says it should create more than 450 permanent jobs and 1,300 construction jobs, while drawing 2.5 million annual visitors and generating $5 billion in economic impact over the next 30 years.

That kind of economic promise is exactly why Kentucky has been exploring a similar setup. In April, Champions Blue LLC chose to move forward with the “Cooper Connector” layout near Kroger Field. The school has not released an estimated cost or funding plan, but the district is expected to include multiple restaurants, bars, stores, a hotel conference center and possibly a new basketball practice facility, which is still in the predesign phase.

“Food and beverage, that would serve as the anchor use for this scheme,” Kevin Locke, UK’s associate vice president of planning, design and construction, told the Champions Blue LLC board. “This location needs genuine energy, with multiple retail spots creating critical mass, rather than an isolated, one-off destination. And with the right mix of food, entertainment, and access, this corridor will come alive and attract private investors as well as become an asset for the university, staff, and surrounding community.”

J Batt also has some familiarity with the concept from his time working on an entertainment district near Michigan State’s football stadium, and he said the idea around Kroger Field has real potential.

“I certainly spent some time working on what amounts to an entertainment opportunity district, and it sounds like some great work is underway to think about and imagine some of that around Kroger Field in the stadium,” Batt said in June. “Extending game day experience is really, really important.

Extending the time that our fans are here in Lexington, really, really important. And so I can’t wait to get to work, can’t wait to look at what’s been done, and it’s really exciting.”

Kentucky still has plenty to sort through, and a Champions Blue LLC Board of Governors meeting in Louisville this morning could offer another update. For now, Tennessee’s newly unveiled plan gives UK a detailed example of what this kind of district can look like when it moves from idea to renderings.

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