Kentucky has filled the new player management role created under J Batt, naming Mitchell Moorer as the program’s Executive Associate Athletics Director for Player Management.
Batt announced the hire Friday, putting Moorer in charge of a broad portfolio that stretches across all sports. The job will center on student-athlete management, roster development, revenue-sharing and name, image and likeness opportunities, all while keeping Kentucky aligned with the rules that govern the modern college sports world.
Moorer will also be expected to work hand-in-hand with administrators, coaches, staff and student-athletes as Kentucky tries to stay ahead in an environment that keeps shifting.
“We’ve made building a comprehensive player management strategy a priority since arriving at Kentucky,” Batt said in a statement. “In this rapidly changing era of college athletics, the ability to effectively build teams, manage resources and create competitive advantages has never been more important.
“Mitchell’s experience across college and professional sports, athlete representation and the legal profession makes him uniquely qualified to lead those efforts. This is a significant addition to our leadership team and another important step in positioning Kentucky for long-term success.”
The move also keeps the Michigan State-to-Kentucky connection going after Batt’s arrival from East Lansing. Moorer had been serving as Executive Senior Associate AD for Student-Athlete Management and Administration at Michigan State since August 2025, following work in athlete representation, corporate law and professional football.
“I am incredibly grateful to the University of Kentucky and J Batt for this opportunity,” Moorer said. “Kentucky has a proud tradition, passionate fan base and a clear vision for pursuing success. The commitment to investing in player management as a priority necessary to continue competing at the highest level was evident throughout this process.
“I look forward to collaborating with our coaches, staff and student-athletes as we build systems and strategies that create opportunities, support achievement and position Kentucky for sustained success in this changing era.”
At Michigan State, Moorer was part of the leadership team focused on player management, performance analysis, legal and contractual matters. He also oversaw the administration of institutional benefits after the House settlement and worked across the department on solutions that stayed within governance rules.
Before that, he was a vice president at SportsTrust Advisors, where he served as an NFLPA-certified agent and negotiated more than $1.3 billion in NFL contracts. His work there included player contracts, marketing agreements, NIL opportunities and long-range career planning, along with compliance with NFL, NFLPA and NCAA regulations.
Moorer’s background also includes business and corporate law as an associate attorney at Manier & Herod. He spent time with the Philadelphia Eagles as a Salary Cap and Legal Analyst and also held positions with the NFL league office, the Southeastern Conference, Atlanta Falcons and Cleveland Browns.
A former two-sport student-athlete, Moorer earned eight varsity letters in football and track and field at Sewanee. He later received both a law degree and an MBA from the University of Alabama.
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