Kansas State spent much of the 2025 offseason talking like a team that expected to be back in the thick of the Big 12 race. That kind of ambition isn’t the problem. Avery Johnson says the Wildcats learned the hard way that chasing the finish line can make you lose sight of everything that comes before it.
Johnson, speaking at Big 12 Media Days, pointed to the small details as the difference between a season that can stay on track and one that slips away.
"The biggest thing I take away from it is how small the margin of error is in the Big 12 and in college football," Johnson said during Big 12 Media Days. "How much the smaller details and the little things matter."
That lesson came out of a 6-6 season that fell well short of the expectations surrounding Kansas State. Johnson said the Wildcats didn’t put enough emphasis on the grind of the winter, spring and summer, and instead got too wrapped up in where they wanted the year to end.
"I think us not focusing enough in the winter and the spring and the summer kind of came back and bit us in the butt when the season rolled around," he said. "We were so focused on the Big 12 championship and this, that, and the other."
The problem, in Johnson’s view, wasn’t that Kansas State believed it could win the conference. It was that the destination started to crowd out the process.
"When you start 1-3 or however bad it was to start the season, it's like, 'Well, all that work we did in the offseason was to win a Big 12 championship,'" Johnson said. "Now I don't even think with three losses we can even be in a Big 12 championship."
That kind of thinking, he said, leaves a team with too much riding on one outcome.
"It's like you put all your eggs in one basket," Johnson said. "All your morals and things are all in the wrong place."
Under first-year coach Collin Klein, Kansas State has tried to reset the conversation. The focus has shifted away from constant championship talk and back toward the daily work that actually gets a team there.
"It's a one-week season," Johnson said. "All the little things matter.
Little details matter. How you do one thing is how you do everything.
You can't take days off. You can't slack."
For Johnson, that sounds a lot like the old Kansas State blueprint. He connected Klein’s approach to the kind of discipline and attention to detail Bill Snyder used to turn the Wildcats into a model program.
"I think that's kind of how Snyder coached," Johnson said. "Being able to have a coach like that that just understands the little things and has been at a place where you've won and had success - even at K-State - and being at a place like Texas A&M where you've had success, I think it just goes to show how important it is and how much he knows what it takes to win."
Johnson’s words matter even more because of what’s ahead for him in 2026. The senior quarterback has plenty on his shoulders after a season that didn’t match the breakout he delivered in 2024.
He threw for more than 2,700 yards and 25 touchdowns in 2024 while adding another 605 rushing yards, but last season brought a dip across the board. His passing yardage fell below 2,400, his touchdown total dropped to 18, and Kansas State went from nine wins to 6-6.
There were obvious reasons the offense stalled. DJ Giddens was gone from the backfield, injuries piled up, and inconsistency kept the unit from finding its rhythm. New players were pushed into bigger roles, and the group never fully clicked.
Johnson didn’t lean on any of that when he looked back. He framed the season as a lesson in culture, process and accountability. The work that matters most, he suggested, happens long before the lights come on in the fall.
That’s the standard Klein has been trying to rebuild since taking over, and Johnson said he’s already seeing signs of progress in the locker room.
"I'm just excited to see how much we've grown as a culture in the locker room," Johnson said, "even in the short amount of time he's been here."
Kansas State still wants the same thing it wanted a year ago: a shot at the Big 12 title. The difference now is the mindset. The Wildcats are trying to stop staring at December and start winning July.
In Other News...
Collin Klein Is Carrying A K State Legacy Fans Deeply Trust
Collin Klein has spent enough time around Kansas State football to understand what comes with the job, and now he is the one carrying it. In his first season as the Wildcats head coach, Klein talked about how his path was shaped by the people who came before him, pointing to the lessons he absorbed while playing under Bill Snyder and later coaching under Chris Klieman.
For Kansas State fans, that lineage matters because it ties the present to the programs most trusted eras. Klein said Snyders influence helped push him toward coaching in the first place, while his relationship with Klieman has also been a major part of his rise. The result is a head coach who does not feel detached from the schools identity, even as he settles into the pressure of leading it himself. [Read more 🡒]
Joe Jackson Could Unlock A New Level For Kansas State
Joe Jackson already gave Kansas State plenty as a runner last season, when he emerged as a third-team All-Big 12 back with 911 rushing yards and eight touchdowns. Even with that production, the Wildcats are looking at a version of Jackson that could stretch defenses in a different way, one that makes him more than just the guy taking handoffs between the tackles.
Jackson has made it clear he wants to be more involved catching the ball and doing damage out of the backfield, which would add another layer to an offense that can always use another reliable playmaker. For Kansas State, the appeal is obvious: if Jackson can turn those touches into something bigger, he could raise both his own ceiling and the offenses. [Read more 🡒]