Travis Kelce may still be mulling over his NFL future, but he’s already making big moves off the field - and you’re about to see a lot more of him, even if he’s not lining up on Sundays.
The Kansas City Chiefs star tight end has inked a new endorsement deal with Sleep Number Corp., stepping into a dual role as both brand ambassador and investor. That means more Kelce on your screen - not just in primetime games (if he returns), but also in national TV commercials and digital content across social media platforms.
The partnership includes a financial stake in the publicly traded company, making this more than just another athlete-brand endorsement. It’s a business move from a player who’s clearly thinking beyond the gridiron.
Sleep Number, known for its adjustable mattresses that allow users to fine-tune firmness, support, and temperature, already has ties to the NFL. Kelce now joins a growing list of players who’ve partnered with the company, but his involvement goes a step further. In a statement about the deal, Kelce emphasized that this wasn’t just a branding play - it’s personal.
“I’m intentional about where I invest and the brands I align with,” Kelce said. “I’ve slept on a Sleep Number bed for years, and it’s been a constant through different seasons of my career and life. The ability to adjust the bed as my recovery needs change is something I’ve personally relied on, and it’s why becoming an investor felt like a natural next step.”
He added, “This partnership reflects my confidence in where the company is headed and the growing opportunity around sleep.”
It’s a savvy move from a player who’s long been known for his off-field charisma and business acumen. And it comes at a pivotal time in Kelce’s career.
Now 13 seasons in, Kelce hasn’t yet announced whether he’ll return for a 14th - a decision fans and the Chiefs organization are watching closely. After a down year in 2024, Kelce bounced back in 2025 with 76 catches for 851 yards and five touchdowns - his highest touchdown total since 2022. It was a reminder that even in the back half of his career, he remains one of the most dangerous tight ends in the league when healthy and involved.
But while Kelce found his rhythm again, the Chiefs as a whole struggled to regain their footing. Coming off a brutal blowout loss in Super Bowl 59, Kansas City stumbled through a 6-11 campaign - their worst record since Patrick Mahomes took over as starting quarterback. For a team that’s defined the AFC’s elite tier for years, missing the playoffs was a stunning fall.
That context makes Kelce’s decision even more intriguing. Is he ready to walk away from the game after a tough team season but a personal rebound? Or does he come back for one more run, hoping to help right the ship and chase another ring?
Whatever the answer, one thing’s clear: Kelce is already setting up his post-playing career with purpose. Whether it's catching touchdowns or closing business deals, he’s still finding ways to make an impact.