Taylor Swift didn’t need a designer label to send Chiefs fans into a frenzy Sunday night.
Back at Arrowhead Stadium to watch her husband, Travis Kelce, and the Kansas City Chiefs face the Indianapolis Colts in the second game of the 2026-2027 NFL season, Swift showed up in a look that was a lot more laid-back than the high-end game day outfits fans have come to expect.
She kept it simple with her signature red lip, light-wash jeans, and a $40 tank from the team’s official online store. The red top features large black and white vintage-style block lettering that reads “Kansas City Chiefs 1960 Football,” with an arrowhead logo in the center.
That low-key choice stood in sharp contrast to the more extravagant looks she’s worn around Chiefs games over the last three seasons, when she’s been seen in six-inch designer stilettos, a luxury fur coat, or custom Chiefs- and Kelce-branded pieces. This time, the more accessible look sparked a rush online, and the tank sold out in less than 24 hours.
Swift’s pull on Chiefs fashion has already shown up before. In 2024, after Kansas City beat the Baltimore Ravens in the AFC Championship, she was seen wearing a Kelce jersey-inspired ring with the number “87” on it. The piece came from local company EB and Co., and its sales took off in the days and weeks after she was photographed wearing it on the field.
Emily Bordner, the creative director and owner of EB and Co., told FOX4 that the attention from the ring helped her buy her dream house. Bordner had given the jewelry to Donna Kelce, along with matching earrings, and told People Magazine she hoped Donna would pass one of the pieces along to Swift.
For now, fans hoping to grab the same $40 Chiefs tank are out of luck. But Swift’s grip on game day style remains as strong as ever.
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