The Buffalo Bills have made their move-and it’s a big one. Joe Brady, the team’s offensive coordinator, is officially taking over as head coach.
It’s a promotion that keeps continuity in place, especially for quarterback Josh Allen, who now gets to roll into another season with the same voice in his helmet and the same mind behind the playbook. And that’s no small thing when you’re talking about one of the league’s most explosive offenses.
But while Allen’s comfort level just got a major boost, there’s another name to watch in all of this: Keon Coleman.
Coleman’s rookie season didn’t exactly end on a high note-not because of anything he did on the field, but because of what was said off it. When Bills owner Terry Pegula made some eyebrow-raising comments about the young wideout during a press conference that quickly turned into damage control, it sparked questions about Coleman’s future in Buffalo.
Would he want out? Would the team even be willing to move him?
Now, with Brady at the helm, that conversation might shift.
Brady isn’t just a familiar face-he’s someone who knows exactly what Coleman brings to the table. As offensive coordinator, he had a front-row seat to Coleman’s development and potential, and more importantly, he knows how to scheme him open. That kind of trust and understanding between a coach and a young receiver can make all the difference, especially after a rocky stretch like the one Coleman just endured.
Let’s not forget: Coleman is still under contract. And while Pegula’s comments may have muddied the waters, the trade market for a young receiver with his upside might not be as hot as you’d expect-at least not right now. That gives the Bills a chance to reset the narrative internally, and Brady could be the key to doing just that.
Buffalo’s receiving corps isn’t exactly overflowing with top-tier talent, which means there’s a real opportunity for Coleman to carve out a bigger role. And if there’s one thing we know about players in his position-talented, overlooked, and maybe a little ticked off-it’s that they tend to come back with something to prove.
Could we be looking at a revenge season for Keon Coleman? That’s still to be seen.
But with Joe Brady now steering the ship, the path is there. And if Brady continues calling plays, don’t be surprised if Coleman starts reminding everyone-including his own front office-why he was brought to Buffalo in the first place.
This could be the start of something big.