Liam Coen’s first year in Jacksonville has sparked a very different kind of reaction online: fans think the Jaguars coach looks like he’s aged fast.
Side-by-side photos of Coen from last year and now started making the rounds on X this week, and the contrast was enough to send the post viral. In the older image, Coen is dressed in a dark suit with a teal tie and wearing a broad smile. In the newer shot, he’s in a team hoodie vest, and the difference had fans doing double takes.
“Coen has aged ten years in just twelve months,” Dov Kleiman wrote.
The reaction comes after a busy run for Coen, who took the Jaguars job in January 2025. In his first season, he went 13-4 and won the AFC South.
The physical change, though, had already been noted months ago. The Associated Press reported in January that Coen had lost about 50 pounds.
According to that report, he changed his diet and rarely misses a workout. Hall of Famer Tony Boselli pushed Coen to make the change, the outlet said.
Coen summed up that first January in blunt fashion: “It wasn’t pretty,” he said.
That energy has shown up around the team, too. Tight end Brenton Strange said it carries over to the players.
“For our leader to have that juice and energy, gives us juice and energy as well,” Strange said.
The viral post drew plenty of jokes and guesses from users. “Did he take ozempic?
Looks like Ozempic face” one asked. “Why does he look like this guy lol” another fan wrote.
“This is what happens when Tony boselli calls you fat every day and tells you to hit the gym” one fan said. “he’s actually working out … not many coaches in the league can say they do” another fan offered.
That Ozempic speculation was just a fan theory. The AP report tied Coen’s transformation to diet and workouts, and did not mention medication.
Whatever the reason for the look, the results on the field have been hard to miss. Jacksonville beat the Bengals 22-17 on Sunday to move to 3-1, and Coen’s team also rolled past the Patriots 35-6 in Week 3.
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