Liam Coen isn’t treating the Jaguars’ 13-4 season like a finish line. He’s treating it like the opening chapter.
Live from Jacksonville…
— Jeremy Fowler (@JFowlerESPN) July 31, 2026
-The Travis Hunter two-way experiment rages on
-Liam Coen plots sustained success
With @JayHarrisESPN pic.twitter.com/3QB4ooBebU
Jacksonville won the AFC South in Coen’s first year, a breakthrough that should have changed the conversation around the franchise. Instead, the head coach says the real work is still ahead: building a culture that can hold up after the celebration fades. During training camp, Coen made it clear that the Jaguars still haven’t earned the kind of leaguewide respect that follows the NFL’s steady contenders.
Insider Jeremy Fowler noted that Coen even joked about looking at his phone and seeing how little national attention Jacksonville gets. That tracks with the bigger point Coen is making.
The Jaguars have not put together consecutive playoff appearances since the late 1990s, so one strong season doesn’t mean the job is done. It just gives the team something to build on.
That’s why Coen is pushing a different kind of environment. He wants Trevor Lawrence, Travis Hunter and the rest of the roster playing with freedom and energy, not simply trying to stay out of trouble. The goal is to create a standard that lasts, one where last season’s division title feels like the norm instead of the outlier.
Jacksonville’s 2026 offseason reflected that same mindset. The front office kept continuity in place while making specific additions.
With Travis Etienne gone, the Jaguars brought in Chris Rodriguez Jr. The defense got more depth with the addition of defensive lineman Ruke Orhorhoro.
And after the 2025 trade for Travis Hunter left Jacksonville without a first-round pick, the team concentrated on improving the trenches and tight end room.
Now the Jaguars are in camp trying to prove 2025 was the start of something real, not just a one-year burst.
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