The Jacksonville Jaguars’ new “Rivalries” look is set, and the first chance to see it on the field comes in Week 8 against the Indianapolis Colts.
The NFL and Nike unveiled the 2026 “Rivalries” alternate uniforms on Aug. 25, with Jacksonville among the clubs taking part in the rollout. The Jaguars’ version features teal and black helmets, white shirts and black pants, and it will debut at home on Nov. 1 against Indianapolis.
These uniforms are built to live in the rotation for three years, with each team wearing them for one home divisional game per season.
The league is introducing the “Rivalries” set two divisions at a time. The AFC East and NFC West were first up last year, followed by the AFC South and NFC South this year. The NFC East and AFC West are next in 2027, with the AFC North and NFC South slated for 2028.
Jacksonville’s design leans heavily into local identity. According to the team, the uniforms were made with Nike, the NFL and each club, with details shaped by community influence. The Jaguars said the look is rooted in “the grit and confidence of Jacksonville, a city built to stand apart.”
The team’s own description goes further: “Embodying the spirit of 'Fortune Favors the Bold,' the features are unapologetically DUUUVAL from the '904' mark on the teal-glossed helmet with striking gold face mask to the 'Since ‘95' inscription on the outer collar honoring the franchise’s inaugural season. The cursive script spelling out 'Jaguars' serves as a nod to the team’s Southern roots.
The uniform combination of white jersey, black pants and white socks will offer hints of Jaguars pride with prominent teal, gold and black colors. The black pants are adorned by a teal stripe with gold trim over a subtle jaguar print pattern.
Hidden within the spots on the pants are the names of Jacksonville neighborhoods, a powerful reminder that this team carries the spirit of an entire city onto the field every game day.”
Fans will be able to buy matching gear starting Sept. 1, when Fanatics begins selling a range of apparel in stores and online, including jerseys and helmets, along with lifestyle and Sideline items such as shirts, jackets, hats and footwear.
The Miller Electric Center Pro Shop also opens with special hours on Sept. 1, running from 10 a.m. to 6 p.m. It will then be open from 10 a.m. to 3 p.m. Monday through Friday, and three hours before kickoff on home game days.
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Jaguars Just Unveiled A New Look Fans Will Definitely Debate
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