Week 2 already has a built-in storyline for Jaguars coach Liam Coen, and the TV schedule only sharpens it.
The league’s second-week slate includes just two matchups between 2025 playoff teams: Steelers-Patriots in the 1:00 p.m. ET window and Jaguars-Broncos in the late afternoon.
But Jacksonville’s trip to Denver won’t be in the premium 4:25 p.m. ET slot.
It’s set for 4:05 p.m. and will be shown to a regional audience.
That bigger window instead goes to Commanders-Cowboys on Fox, with Raiders-Chargers and Seahawks-Cardinals also there.
Sure, the Cowboys are the Cowboys, and they still pull massive TV numbers. But the Jaguars finished 13-4 last year, beat the Broncos in Denver in Week 16 by a 34-20 score, and now head back to Mile High Stadium for the home opener. Denver, meanwhile, is coming off a lopsided Monday night loss to the Chiefs and figures to be feeling plenty of pressure already.
For Coen, the placement feeds right into the “disrespect” message he already believes in. It gives him another example to point to, another piece of fuel for a team that was underrated a year ago and now gets a chance to show it again against the club that claimed the AFC’s No. 1 seed.
From the league’s perspective, the choice is easy enough to understand. The Cowboys bring the audience. But in football terms, Jaguars-Broncos looks like the stronger game and the one with more riding on it.
If Jacksonville wants more attention, the path is obvious: take it. And the quickest way to do that is to send the Broncos to 0-2.
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