The Jaguars are rolling back into EverBank Stadium with a concession change built to get fans talking for the right reasons: a new $4.99 value menu for the 2026 season.
The team announced the Fan First Favorites program on Aug. 13, setting a slate of classic game-day staples at the same price point during home games. The menu goes live Aug. 21, when Jacksonville hosts the Carolina Panthers in its 7:30 p.m. preseason opener.
The list is straightforward and familiar. Fans will be able to grab hot dogs, popcorn, pretzels, nachos, candy, 16.9-ounce bottled water and a 12-ounce select domestic beer for $4.99 apiece.
Jaguars President Mark Lamping said the move ties directly into the organization’s broader push to improve the fan experience as the franchise works toward its planned Stadium of the Future.
“From the beginning of the Stadium of the Future planning process, the Jaguars set out to create a better fan experience, including the variety and price of food and beverages,” Lamping said in the team's announcement. “We're proud to begin delivering on that commitment this season.”
The team is also making the value options easy to find. Fan First concessions will be offered at four stands on the Main Concourse level, plus Stadium Classics locations in the upper East and West Clubs.
Club seat holders will get a little extra, too. They’ll receive complimentary snack items, with the offerings changing from game to game.
The pricing push comes at a time when the stadium setup is far from normal. Only the lower bowl - about 43,000 seats - will be open during the 2026 season because of ongoing construction. Parking, vehicle traffic and pedestrian traffic around the stadium will also be affected.
For the Jaguars, the $4.99 menu is being presented as a bridge to what comes next. The team says Fan First Favorites is a preview of the larger food-and-beverage model planned for the Stadium of the Future, which is scheduled to open for the 2028 season. That future venue is expected to include more local food choices, with prices designed to line up with what fans would find elsewhere in the Jacksonville marketplace.
Fans still have another way to keep costs down on game day. Outside food is allowed inside EverBank Stadium as long as it’s unwrapped and carried in a one-gallon clear plastic bag. Fans may also bring up to two 16.9-ounce factory-sealed bottles of water.
That matters for a fan base that has already been squeezed by stadium prices. A recent survey ranking the “Cheapest and Most Expensive NFL Stadiums for Families in 2026” put EverBank Stadium at No. 14 among NFL venues and estimated that a family of four attending a Jaguars game could spend about $1,465 once tickets, parking and concessions are added together.
The new menu gives Jacksonville fans a cheaper path to the concession stand as the team settles back into EverBank Stadium and starts building toward what comes next.
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