Jaguars fans have a new summer mission: back low-country boil in the Great American Tailgate challenge and give Jacksonville’s signature dish a run through the bracket.
USA TODAY and the Pro Football Hall of Fame are rolling out a nationwide competition that spotlights the foods tied to all 32 NFL cities, with fans voting in a bracket-style tournament to crown America’s Favorite Tailgating Food. For the Jaguars, the entry is a familiar coastal staple: low-country boil, loaded with shrimp, sausage, corn and potatoes.
The idea is simple. Each team is represented by one dish, and every vote helps that food move forward.
For Jacksonville supporters, that means pushing a First Coast favorite against the rest of the country while also getting a shot at a $1,000 Pro Football Hall of Fame merchandise gift card. One winner will be selected to receive the card, which can be used for Hall of Fame gear, collectibles and memorabilia.
The contest is part of a larger celebration in Canton built around the food traditions that define NFL fandom. It’s a national showcase of regional pride and the tailgate rituals that shape game day across the league.
Here’s what fans need to know about the bracket challenge:
- No purchase is necessary to vote or enter the giveaway.
- Participants must be 21 or older and a legal U.S. resident, excluding Hawaii and Puerto Rico.
- Each fan can cast one vote per round, per day.
- Every valid vote counts as one entry into the giveaway for the $1,000 Pro Football Hall of Fame gift card.
- Voting takes place only on the SQWAD platform.
- The sponsor may disqualify votes or voters for fraud, duplicate accounts or suspicious activity.
- The food bracket winner receives recognition only, with no prize attached.
- The giveaway winner is expected to be notified around August 10, 2026.
- Any disputes must go through arbitration, according to the official rules.
For Jaguars fans, the pitch is straightforward: vote for low-country boil, represent the coast and help Jacksonville’s tailgate staple make its case.
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