The Jaguars are taking aim at one of the most common complaints in pro sports: concession prices that can make a stadium visit feel more like a theme park stop.
For the 2026 season, the team is rolling out a value menu at EverBank Stadium with some of its most popular food and drink items priced at $4.99 in the general bowl and Gallagher Clubs East and West. The “Fan First Favorites” menu is part of a broader push to give ticket holders more affordable options on game day.
The list is straightforward and built around the basics fans actually buy. Hot dogs, popcorn, pretzels, nachos, candy, 16.9 oz. bottled water and 12 oz. canned beer will all be available for under $5.
Those items will be sold at the four “Stadium Classics” concession stands on the Main Concourse level, along with the “Stadium Classics” locations in the upper East and West Clubs. The team also said free packaged snacks will be available to Club ticket holders, though those snacks will vary from game to game.
There is one catch: the value menu will be offered “while supplies last.”
The Jaguars said the pricing move is meant to add value for fans and serves as an early look at the new food and drink model for the Stadium of the Future. That model is expected to include more local food offerings, along with select items priced in line with what fans can find in the marketplace.
“The Fan First Favorites menu offers an array of fan-favorite concession items at a great price,” said Jaguars President Mark Lamping. “From the beginning of the Stadium of the Future planning process, the Jaguars set out to create a better fan experience, including the variety and price of food and beverages. We’re proud to begin delivering on that commitment this season.”
The team also said it will continue allowing outside food into the stadium, as long as it is unwrapped and placed inside a one-gallon clear plastic bag. Fans may also bring two 16.9 oz. factory-sealed water bottles.
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