The Jacksonville Jaguars have put a name to their player-development blueprint, and it’s as direct as the message itself: “Three Better/Three Best.”
The idea is simple. For every player, coaches identify three things he already does well and three areas that need work. Then they build a plan around both sides of the ledger, using video clips and one-on-one meetings to make the message crystal clear.
For the Jaguars, this isn’t just a spring exercise. It’s become part of how they want to coach.
The process was introduced when the roster came together for the 2025 offseason program, and it returned when players were back in April. Each position coach sat down with his players for about 15 minutes, armed with film and a plan for how to attack all six points. Before those meetings, the coaching staff met internally to map out the lesson plan for every player, with Liam Coen, offensive coordinator Grant Udinski and defensive coordinator Anthony Campanile offering input.
“Every coach will present their ‘Three Better/Three Best,’ as if they were talking to the player in front of me,” Coen said.
That level of coordination is the point. The Jaguars want the feedback to be specific, concise and backed by visuals.
Matt Edwards, the defensive line coach, said the format keeps coaches from wandering too long in a meeting. Shaun Sarrett, who coaches the offensive line, said the film makes the plan easier to absorb.
“I like it because it’s not just us speaking to them, it’s us giving them the visuals of the plan,” Sarrett said.
The categories can touch every corner of the roster. It might be an offensive tackle’s pass set, a running back’s path, or a receiver rounding off a route instead of sticking his foot in the ground to hit the right angle. The idea is to show players exactly what needs to change and exactly what they already do well.
“It’s a perfect system for getting a guy’s attention by saying to them, ‘This is what you want to be. These are the things you’re not going well. I will help you,’” linebackers coach Tem Lukabu said.
That clarity is what makes the system appealing to Tony Boselli, the Jaguars’ executive vice president of football operations. Coen first laid out the concept during his January 2025 interview with the team, and Boselli said it stuck with him.
“I loved it when Liam talked through that process,” Boselli said earlier this offseason.
Boselli said the appeal is obvious from both sides of his background. As an executive, he wanted to see a coach who could help make the Jaguars better. As a Hall of Fame left tackle, he appreciated the kind of hard, honest coaching that forces real growth.
“As a player, I would have loved ‘Three Better/Three Best,’ because it’s focused on the things you do really well and, ‘Let’s continue to excel there,’ but then it’s, ‘Here are the areas you need to do better,’” Boselli said. “I think any player worth their salt wants to be coached hard.
Wants to be told the truth. Wants direct communication.
Tell me where I can get better and then help me and show me what that looks like. Coach me.
Teach me.”
The Jaguars believe the method helps build that trust. Players hear the truth, see the film and get a plan.
Coaches get a chance to be direct without being vague. And Coen said he expected to be involved in plenty of those conversations himself.
Before the players returned, he estimated he would “probably be involved in 20-30 of the player meetings.”
“I’ll bop in randomly and all three phases,” he said. “Obviously with Trevor and some of the key contributors on the offensive side and guys that I may need to go have a talk with to get them moving forward or just to piggyback off some of the (coaches).”
Some players were willing to discuss the process, though not always the exact details. Right guard Patrick Mekari didn’t spell out his specific bests and betters, but he said the framework fits the daily grind.
“It can be run game, pass game, penalties - you want to get better every day on (everything) and that’s what I’m always telling myself,” he said.
Receiver Parker Washington offered one example of a “better” point: his break at the snap.
“I can’t let the (cornerback) dictate what I’m doing; I want to be violent off the ball,” he said.
The plan isn’t static, either. Brian Picucci, the run game coordinator, said the Jaguars can revisit the list after the spring and adjust it again in the summer if a player has closed the gap. Training camp begins July 28, when veterans report.
“You give them an action plan (in the spring) and apply it, and then in the summer, you reevaluate it and maybe it changes again if (the player) has closed the gap,” Picucci said.
Sarrett said the conversations can even reveal differences between what a coach sees and what a player thinks he needs to improve.
“Some guys more than others,” Sarrett said. “I’ll present the three better and the three best and say, ‘What’s something you think you need to get better at or are the best at?’
Some of them match and some of them have different ones. It’s interesting.”
That back-and-forth is part of the larger goal. The Jaguars believe the April meetings help create a trust branch between player and coach that can hold up when the season gets hard. In the NFL, standing still is falling behind.
“We won 13 games, but we have to get better,” Boselli said. “The fact is, as an organization, we’re not satisfied and the ‘Three Better/Three Best,’ is a perfect example of that.”
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