The Jacksonville Jaguars have climbed in Sportico’s latest NFL team valuations, but the climb still leaves them near the bottom of the league’s money ladder.
Sportico ranked the Jaguars 29th among NFL teams in a list released Wednesday, Aug. 12, putting Jacksonville at an estimated $7.91 billion. That figure marks a 42% jump from last year and makes the Jaguars one of only four NFL teams valued below $8 billion.
That increase matters, even if the overall ranking still looks rough. Sportico said the Jaguars’ rise trails only the Seattle Seahawks in year-over-year growth, a sign the franchise is gaining ground even while staying among the league’s five least valuable teams.
The broader sports market is surging across the board, and NFL franchises are no exception. Sportico pointed to the Los Angeles Lakers’ record $12.5 billion sale as another example of how quickly team values are rising. In the NFL, the reigning Super Bowl champions sold for $9.6 billion in July, setting a record sale price for the league, though that deal still needs approval from NFL owners.
Jacksonville’s place in the rankings is easy to explain. The Jaguars are one of the NFL’s youngest franchises and one of four teams that have never played in a Super Bowl. They also stand alone as Northeast Florida’s only major pro sports team, which gives them a loyal but geographically concentrated fanbase.
Sportico’s valuation formula includes each club’s enterprise value, plus team-related businesses and real estate. That matters for the Jaguars, especially with owner Shad Khan’s broader financial profile and the stadium’s event calendar.
Forbes lists Khan’s worth at $15 billion. EverBank Stadium does host major events, including the annual Florida-Georgia game and the Gator Bowl, but those don’t generate the same kind of revenue as the big-ticket events tied to Miami Dolphins ownership, such as the College Football Playoff national championship game, the Miami Grand Prix F1 race and the Miami Open tennis tournament.
There’s also more growth ahead. Sportico noted that the Jaguars’ value is likely to rise again once the “Stadium of the Future” renovations are finished in 2028.
On-field success could help, too. Under first-year head coach Liam Coen, Jacksonville went 13-4 last season behind an MVP-caliber year from Trevor Lawrence and is expected to be back in the playoff mix in 2026.
A full season from potential two-way superstar Travis Hunter could also bring more attention to “DUUUVAL,” as well.
At the top of Sportico’s list, the Dallas Cowboys checked in first at an estimated $15.5 billion. At the other end, the Cincinnati Bengals were last at $7.4 billion.
Jacksonville did at least finish ahead of one divisional rival. The Colts came in one spot behind the Jaguars at $7.77 billion.
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The moment that drew the most attention was a single rep against high-level competition, the kind of play that can travel fast once it hits social media. Hunters physical progress was there to see, but so were the reminders that even a player with his talent is still working through the fine points against experienced NFL opponents, which is exactly why these summer sessions matter so much in Jacksonville. [Read more 🡒]