Jaguars fans will soon have a place at the team’s stadium to leave more than just their voices.
A new memorial called the 904Ever Club is set to be built outside the Jaguars’ “Stadium of the Future,” the under-construction venue scheduled to open before the 2028 NFL season, according to Front Office Sports. The installation will take up roughly 14 feet by 14 feet on the plaza and is a nod to Jacksonville’s area code.
The project comes through Eternal Fan, which was announced in June 2025 as the Jaguars’ “official fan memories partner.” Final design details are still being worked out, but current renderings show a block-like structure with a large football on top, featuring the Jaguars logo and made of bronze or granite.
The memorial will offer different levels of access. The highest tier, the $5,904 “Founders Level,” includes a private space inside the monument along with invitations to special events. Two lower options, priced at $2,904 and $904, give members access to shared storage spaces where items are placed in “living memory pouches.”
Eternal Fan founder Matt Linn, who has spent nearly 30 years in the funeral industry and owns a funeral home in Cedar Rapids, Iowa, described the idea this way: “Would I say it’s a brick on steroids? Yeah, maybe,” Linn said. “But at the end of the day, we’re creating a type of fan engagement - fan legacies - that’s kind of never been done before.”
Scott Massey, the Jaguars’ senior vice president of corporate partnerships, said the team wanted a permanent way to honor the loyalty of its fans. The monument will be open 365 days a year, though Eternal Fan will decide when members can unlock and add approved items to their spaces.
Eternal Fan controls the pricing and takes in the revenue, while also covering the cost of building and operating the memorial, including yearly fees for the team’s marks and the stadium land. Linn said the project will cost “well into the six figures.”
Chief marketing officer Brad Zimmerman said part of every sale will be placed in a stewardship account to cover maintenance, security, insurance and any relocation costs. He did not say how many spaces have been sold, but said buyers typically fit into two categories: fans honoring their own devotion or families remembering a Jaguars fan who has died.
The Jaguars are the second sports property to team up with Eternal Fan, which was founded in 2015. The first was Richmond Raceway in Virginia, which installed a 21-foot stainless steel memorial shaped like an engine piston in 2018.
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