Liam Coen doesn’t sound like a coach worried about motivation. He sounds like a guy who can find it in about three seconds flat.
For the Jacksonville Jaguars, that comes from the same place it always seems to: the feeling that the rest of the NFL still isn’t paying close enough attention. Coen said that lack of respect has been a useful tool before, and he’s leaning on it again as the 2026 season approaches.
“It’s the best part of coaching the Jacksonville Jaguars,” he said. “You don’t have to make up telling your players stuff, to make up the fire.
You don’t have to make it up. It’s given to us every day.
It’s a gift from the heavens. You know, I just scroll, I just go, pull out my phone, and look at the NFL Network website, and just pop up here, curious if I see any photos or anything about the Jacksonville Jaguars.
I think I'll just scroll right on through. I think I'll see 40 pictures of Caleb Williams, and I won't see a single thing about any of our players on here.
So it’s beautiful! Because like, yeah guys, this is great.
Thanks for telling all these guys how much you all think they suck. Yeah, and we’ll just keep going.”
At least one national voice took the hint. In NFL.com’s latest power rankings, the Jaguars landed at No. 7, putting them ahead of the reigning AFC champion New England Patriots and the Houston Texans.
Nick Shook made it clear he was listening to Coen’s point.
“I heard you, Liam Coen, and I'd like you to know that I very much respect your team, your first-year accomplishments and your trajectory,” Shook wrote. “Jacksonville was one of my favorite squads to watch during the latter half of the 2025 season because of how explosive the offense became.
Trevor Lawrence finally started to creep toward establishing himself as the star quarterback the franchise has long needed, and the results were so strong that the Jaguars didn't feel the need to make many changes in the offseason. I'm going to trust their process as we near the start of the 2026 campaign and reserve a place on their bandwagon until they give me a reason to hop off.”
Jacksonville has shown up in a few offseason rankings in respectable spots, but plenty of others have kept the Jaguars in the middle of the pack. The biggest reasons have been the departures of running back Travis Etienne and linebacker Devin Lloyd in free agency, with no major additions made to fill those spots.
Even so, Shook’s ranking pointed to a bigger belief in what the Jaguars already have. The coaching staff is back intact, including offensive coordinator Grant Udinski and defensive coordinator Anthony Campanile, both of whom drew head coaching interviews elsewhere.
That’s part of why Jacksonville enters 2026 with real optimism, even if the wider NFL world still seems slow to catch up.
In Other News...
Jaguars Fans Are Finally Getting A Break At EverBank Stadium
EverBank Stadium is getting a pricing reset for the 2026 season, and for Jaguars fans who have long grumbled about game-day costs, it could make a noticeable difference. The team announced a new value menu that will put popular concession items at $4.99 in select areas, part of a broader effort to make the stadium experience feel more manageable without stripping away the local flavor that has become part of the game-day routine.
Club ticket holders will also see another layer of added value, with free packaged snacks that will vary from game to game. Jacksonville says the plan is built around a new food and drink model that leans into local offerings while keeping pricing in line with the market, a shift that suggests the Jaguars are trying to make EverBank a little easier on the wallet as well as more appealing on the plate. [Read more 🡒]
Jaguars Offense Gets An Early Test Against A Saints Strength
The Jaguars are set to open their 2026 preseason against a Saints team that still looks built around its defense, especially up front. Jacksonvilles first offense reps will come against a front seven that can roll out names like Chase Young, Carl Granderson and Cam Jordan, the kind of group that tends to make even exhibition work feel like a real test for a unit trying to find its rhythm early in camp.
For Jacksonville, it is also a chance to watch a handful of Saints roster battles unfold around the edges of the game. The receiver mix includes Bub Means and Brock Rechsteiner, while the kicking competition between Charlye Smith and Tanner Brown gives the matchup another layer of interest for anyone tracking how the back end of New Orleans' roster is taking shape. [Read more 🡒]