Kansas State is opening the taps at Bill Snyder Family Stadium.
Beginning Saturday, Sept. 5 for the home opener against Nicholls, fans will be able to buy stadium-wide alcohol at Kansas State football games, the school announced Thursday. The new offerings include beer, seltzers and canned cocktails. Until now, sales and consumption had been restricted to the stadium’s designated beer gardens on the north/south tailgate terraces and the Powercat Porch.
The move puts Kansas State in line with Iowa State and makes Bill Snyder Family Stadium the latest Big 12 venue to roll out broad alcohol sales.
“This has been a topic that we have carefully researched for years,” Kansas State AD Gene Taylor said in a release. “We always want to keep our student-athletes and fans at the forefront of every decision we make, and that was the driver in this decision as well.
While it will provide our department with additional revenue during this new era of collegiate athletics, it will also be a key piece in maintaining a competitive advantage by keeping more fans in their seats throughout the entirety of games. This is a big decision, and we will be prepared to adjust as we see fit in future seasons.”
The school’s FAQ says intoxicated or alcohol-impaired guests can be denied entry, and fans will be limited to two alcoholic beverages per ID at a time.
A 2023 ESPN report said more than 80% of major football programs already allow some form of alcohol sales inside their home stadiums. In a college football landscape defined by bigger spending and bigger bills, that kind of revenue stream is tough to ignore.
As of the 2025 season, Baylor, BYU and Utah are the only Big 12 schools with strictly dry campuses.
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