Progressive Insurance is set to become a bigger part of the Kinnick Stadium experience in 2026, with the company expanding its investment in the University of Iowa Athletics Department and adding on-field branding at Duke Slater Field.
The new placement will appear on the white sideline apron, running between the 20-yard line and the end zone on all four corners of the field. It’s another visible layer of branding inside a venue that already picked up the John Deere logo last season.
“We’re excited to welcome Progressive Insurance to an even greater presence within the Hawkeye game day experience,” said Matt Henderson, deputy director of athletics. "Their expanded investment reflects the value and national visibility of Iowa Athletics, while creating new opportunities to engage our fans in meaningful ways throughout the football season. Partnerships like this help us continue delivering a first-class atmosphere at Kinnick Stadium and strengthen the connection between leading brands and our passionate fan base.”
The deal also extends Progressive’s reach beyond the field itself. The sponsorship will include in-game videoboard features, in-venue LED signage, digital and social media integrations and other game day experiences, and the company’s on-field branding will now span fields at 13 universities nationwide.
“We are thrilled to welcome Progressive to Kinnick Stadium and look forward to the start of a great partnership. Saturdays in Kinnick are special and I’m happy they are going to be a part of it,” said Gabe Aguirre, Vice President and General Manager of Hawkeye Sports Properties.
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Iowa Fans Will Notice A New Kinnick Change In 2026
Iowa fans will see another layer of corporate presence at Kinnick Stadium in 2026, as the University of Iowa Athletics has announced a new partnership with Progressive Insurance. The deal is built around expanded investment in football season exposure, with on-field branding set to join videoboard features, digital and social media integrations, and in-venue LED signage around the stadium.
The agreement also fits into a broader run of sponsorship announcements from Iowa Athletics, which has been adding outside money across its programs and venues. For a place like Kinnick, where the game-day atmosphere has always been part of the identity, the new look will be hard to miss once the 2026 season arrives. [Read more 🡒]