The NFL’s return to London this weekend has run into a very familiar problem: price.
Sunday’s Colts-Commanders game at Tottenham Hotspur Stadium was supposed to kick off another busy stretch for the league overseas, but the ticket market has been sluggish enough that the NFL has cut prices on remaining seats. Some tickets that had been listed as high as $325 were reportedly reduced to about $105, a drop of more than 50% in certain sections.
That kind of move doesn’t sit well with fans who bought in early. London resident Andy Burrows, who paid £235, or roughly $312, for a lower-bowl seat over the summer, saw a nearby seat later pop up at the much lower price.
Burrows, who was named the NFL’s International Fan of the Year in 2025, blasted the league’s approach: “They don’t care about the fans. As long as that place sells out and it looks good on TV, the NFL won’t care about us.”
Another fan, Matt Cullen, pointed to “team fatigue” in London and said prices should not be pushed too high in the first place. “It will just be really, really interesting what the future of the London games looks like because they’re not selling to the potential anymore that they used to,” Cullen said. “It’s a little bit around team fatigue … a lot of it’s around cost.”
The pricing issue lands as the NFL keeps building out its international slate. London is still one of the league’s most established overseas markets, and there are three games scheduled there this October.
Colts-Commanders is first up on Sunday, followed by the Philadelphia Eagles against the Jacksonville Jaguars at Tottenham on October 11. The Jaguars then return the next weekend to play the Houston Texans at Wembley Stadium.
The league had previously said general-admission tickets for Colts-Commanders started at £79.13, with premium hospitality packages beginning at £250. It also rolled out all-in pricing for international games this season, meaning fees are included in the listed ticket price.
Even with those changes, the late markdowns have stirred frustration among supporters who paid more months ago. According to the Associated Press, the NFL was also facing the possibility of Tottenham drawing fewer than 60,000 fans for the first time.
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