Tyrese Haliburton is adding another project to his growing media footprint, and this one starts with the small stuff: thumbnails.
On Thursday night, the Indiana Pacers two-time All-Star guard went to X and asked for help finding thumbnail designers.
“Looking for thumbnail designers! Tag/reply w/ someone,” Haliburton wrote.
Looking for thumbnail designers!Tag/reply w/ someone
The post is tied to the wider push around Haliburton’s YouTube channel and the Twitch channel he launched earlier this year. By the time the article was written, the message had already pulled in more than 300 comments and nearly 81,000 views.
The replies came quickly. T Bangz (@tonqay) wrote, “Yoooo Hali I have a lot of thumbnail experience, and would love if you took a chance on me. I can DM you my portfolio if you're interested.”
Chris Corr (@Chris_Studios), who is currently working at creative at Bet MGM wrote, “Let's chat! 🤙
Another user by the name of “🎹 Debussy ASMR 🎹@DebussyASMR” wrote Don't worry, Hali, I got chu. I charge one headpat an hour.
And Omer Osman (@OmerOsman200) wrote, “Without a doubt @SharmsCharania is the best in the business. Any sort of graphics, he got you.”
Haliburton’s move into content has been building for a while. In April of 2026, he expanded his presence on YouTube and launched Zero Doubt Creative in a multi-year production and development partnership with Wheelhouse, according to The Hollywood Reporter.
He described that launch as part of a bigger vision.
“I’ve always been inspired by the power of content,” said Haliburton. “Especially the ability to create ideas, moments and experiences that can connect people through storytelling.
As I’ve gotten older and experienced pivotal moments in my life, I wanted to find the right way to tell those stories. Launching Zero Doubt is the start.
Our goal is simple - tell honest compelling stories and build a platform that will grow with me throughout my career and beyond, all the while, setting up a community with like-minded individuals who lead with authenticity. I’m excited for what’s next.”
Wheelhouse Entertainment CEO Brent Montgomery also pointed to the overlap between Haliburton’s work in basketball and his work in media.
“Ty brings the same passion to creating and storytelling that he brings to the court,” said Montgomery. “Wheelhouse looks forward to expanding those ambitions with him, Kristina and the whole Zero Doubt team.”
The basketball side still matters plenty, too. Eric Nehm of The Athletic called Haliburton’s return to the Pacers the biggest story in the Eastern Conference this offseason.
“Last season, the Pacers won 19 games. If Haliburton comes back and turns them back into the machine that made back-to-back East finals, I’m not sure any one move could be viewed as more impactful,” Nehm writes.
Ryan Stano of Heavy also highlighted how different Indiana looked with and without Haliburton running the offense. With him on the floor, Stano wrote, the Pacers had the second-best assist-to-turnover ratio in the league. Without him last season, they slipped to the third-worst offense in the league.
He added that Indiana missed both Haliburton’s passing and his shooting, which made it easier for defenses to zero in on Pascal Siakam.
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