Curt Cignetti might just be the most consistent man in college football-and not just on the field. The Indiana Hoosiers head coach has become known for his no-frills, all-business approach to building a winning program. And apparently, that mindset extends to lunchtime too.
Every day-like clockwork-Cignetti reportedly orders the same Chipotle burrito bowl: rice, beans, chicken, and a side of guac. That’s it.
No variations. No frills.
Just like his football philosophy, it’s all about sticking to what works.
Now, that daily ritual could be turning into something bigger. As Indiana gears up for its biggest game in over a century-a shot at the College Football Playoff national championship against Miami-Chipotle has taken notice.
The fast-casual giant acknowledged the coach’s loyalty and even gave a nod to his assistant director of football operations, who ranks in the top one percent of Chipotle Rewards members in Indiana. That’s some serious commitment to the cause.
While a full-blown endorsement deal isn’t official just yet, Chipotle has confirmed that conversations with Cignetti’s camp have already taken place. But for now, the company is stepping back to let the coach focus on the task at hand.
“Right now, it’s important that we let him focus on his team’s ultimate goal,” Chipotle said in a statement.
And that goal? It’s a big one.
Indiana is chasing history-trying to become the first college football team to finish 16-0 in over 130 years. That’s not just a turnaround story; that’s a rewrite of the program’s entire identity.
Just a couple of seasons ago, the Hoosiers were struggling to stay bowl-eligible. Now, they’re one win away from immortality.
Cignetti’s lunch order has become a symbol of his process-driven mentality. No distractions.
No overthinking. Just do the work, trust the routine, and let the results speak for themselves.
That mindset has clearly rubbed off on his team, who’ve embraced the grind and delivered a season for the ages.
So while Chipotle is keeping its distance this week, don’t be surprised if, once the final whistle blows, Cignetti trades in his headset for a burrito bowl commercial. After all, it’s not every day that college football’s most unexpected title contender also happens to have the most consistent lunch order in the sport.
And if Indiana pulls it off Monday night, that burrito bowl might just become the unofficial meal of champions.