Brian Kelly Gets Brutally Honest On Baylor Interest

College football veteran Brian Kelly weighs in on the enticing prospects and unique challenges of leading top Power 4 programs amid a dynamic coaching market.

The coaching carousel is already spinning for 2026, and Brian Kelly’s name has been tied to more than one of the first big openings.

NC State, Baylor and Maryland are all looking for new head coaches after rough starts forced each school to make a move. And on Tuesday afternoon, Kelly was asked about all three jobs during College Sports on SiriusXM with Danny Kanell.

“They’re all unique. We’re talking about ACC, Big 12, and the Big Ten,” Kelly said.

He pointed first to Maryland and the Big Ten appeal that comes with it, while also highlighting the recruiting upside in the area.

“From a conference standpoint, the Big Ten has obviously proved itself to have that kind of appeal, right, with Maryland. It is a fertile recruiting area; there’s no doubt.

That DMV area is a really good recruiting area. I think that they’ve done great things in terms of upgrading facilities.

NC State, another great recruiting area… I could win this thing at the ACC level, and I think that’s what makes it very attractive, as well as the geographical area.

Kelly then turned to Baylor and made the case for what the Texas job offers.

“And then Baylor, it’s Texas. You’re going to have players at Baylor… They have the ability to be a part of the Playoff, and they have the ability to contend within their own leagues, and that’s what makes each and every one of these jobs attractive in my opinion.”

That’s the modern reality for programs like these: NIL, the transfer portal and the expanded playoff have changed the way coaches look at jobs, and Kelly spelled out why. With the right hire, all three openings can be more than just rebuilds. They can become paths to the College Football Playoff and, from there, a real run at the national championship conversation.

Kelly’s own résumé is part of why his name keeps surfacing. He has already shown he can lead at that level, which is why analysts and insiders have connected him to all three jobs despite his unceremonious exit from LSU last season.

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