Jordan Love Turns Up the Heat During Toyotathon - Again
It’s that time of year - snow’s falling, playoff races are heating up, and Jordan Love is once again morphing into a December difference-maker. And if you’re wondering why the Packers quarterback is referencing Toyotathon in pressers, well, it’s more than just a clever marketing tie-in. Love isn’t just a spokesperson for Toyota’s annual holiday promotion - he’s become the face of a strange but undeniable trend: when Toyotathon hits, so does Jordan Love.
Call it coincidence. Call it “Loveathon,” as Toyota cheekily dubbed it in a recent ad. But whatever you call it, the numbers don’t lie - Love’s performance during this late-season window has been lights-out over the past three years.
The Toyotathon Effect: Love’s December Surge
Let’s start with the facts. Since 2023, when Toyotathon kicks off in mid-November, Love's game has taken a noticeable leap.
In 18 games during the promotion window over the last three seasons, he’s completed 67.19% of his passes, thrown 32 touchdowns to just two interceptions, and posted a 108.54 quarterback rating. Those are elite numbers by any standard.
And this isn’t a one-off hot streak. The pattern has held steady each year:
- 2023 Toyotathon: Love was in his first full season as the Packers’ starter and struggling through growing pains. Before the promotion, he had a 59.38% completion rate, 14 touchdowns, 10 interceptions, and a QB rating under 84.
The Packers were 3-6. But once Toyotathon hit?
He flipped the switch - 70.25% completion, 18 touchdowns, one pick, a 112.98 rating, and a 6-2 record that helped push Green Bay into the playoffs.
- 2024 Toyotathon: Love battled through injuries earlier in the year and had a modest 61.59% completion rate with 15 touchdowns and 10 interceptions through seven games. But again, come Toyotathon, he steadied the ship: 65.1% completion, 10 touchdowns, just one interception, and a 105.06 rating over eight games. The Packers went 5-3 during that stretch.
- 2025 Toyotathon (so far): It’s early in this year’s run, but Love is already 2-0, with four touchdowns, zero interceptions, and a 104.7 passer rating through two games. The Packers are surging at the right time, and Love looks locked in.
More Than a Slogan: Love Embraces the Moment
Love isn’t shying away from the connection. He’s leaned into the Toyotathon branding in a way that’s both playful and oddly prophetic.
On Nov. 21, he posted to his 537,000 Instagram followers with a Toyotathon jacket and the caption: “Toyotathon is upon us.” And this isn’t new - last year, he rocked a “Merry Christmas” Toyota-themed sweatshirt that quickly became part of the campaign’s lore.
This season, Toyota even released a limited run of 250 Panini cards featuring Love - each embedded with a piece of his Toyotathon sweater. The cards are only available at Wisconsin Toyota dealerships, and the company’s messaging around them plays into the mythos: “The cards will find their way - by destiny, not application.”
And yes, the commercials are getting in on the fun too. In a spot Love shared on Dec. 26, 2024, the promotion was rebranded as “Loveathon,” with the quarterback name-dropped throughout.
A Timely Surge for a Team with Playoff Aspirations
The timing couldn’t be better for the Packers. With the NFC playoff picture tightening, Green Bay needs every win it can get to lock in a postseason berth - and maybe even a division title or top seed. Love’s late-season form has been the catalyst for those pushes in each of the last two years, and with the team off to a 2-0 start in this year’s Toyotathon window, the trend is holding strong.
Coming into this stretch, Love already had a solid season going - 67.52% completion, 15 touchdowns, three picks, a 103.33 rating, and a 6-3-1 record in 10 games. But if history is any indication, we’re about to see him shift into a higher gear.
The Record During Toyotathon
Love entered this year’s Toyotathon with an 11-5 record during the promotion in his first two seasons as the starter. After two more wins, he’s now 13-5 in that stretch. And with several critical games still on the horizon, the opportunity is there for him to further cement his reputation as one of the league’s most clutch late-season quarterbacks.
No Conspiracy - Just Clutch Football
Is it a “Carspiracy Theory”? Maybe in jest.
But the real story here is about a young quarterback who’s found a way to deliver when it matters most. Whether it’s the holiday lights, the playoff pressure, or just good old-fashioned development, Jordan Love has turned Toyotathon into his personal proving ground.
And if he keeps this up, the Packers won’t just be selling cars in December - they’ll be booking playoff tickets.