Packers Sellout Streak Faces An Uncomfortable Test At Lambeau

The Green Bay Packers face an unprecedented challenge to their 66-year sellout streak as hundreds of tickets remain available just hours before kickoff against the Atlanta Falcons.

Thursday night brings an unusual kind of pressure to Lambeau Field. The Green Bay Packers are staring at a sellout streak that has run for 66 years, and with kickoff only hours away, there are still roughly 700 seats listed on the official market.

The ticket picture has softened fast. The cheapest seats are starting at $227, mostly in the upper levels, while secondary-market get-in prices have slid to around $100. Over the past two days, sales have crawled along so slowly that analysts say ordinary fan demand does not look strong enough to wipe out the remaining inventory on its own.

That puts the Packers in a spot they almost never face. To keep the streak alive, the team may have to adjust prices or move blocks of tickets through other channels before the gates open. A 66-year run puts the streak among the longest continuous sellouts in American sports, and it is suddenly in real danger of ending tonight.

The matchup itself hasn’t helped. Atlanta comes in at 0-2 after scoring just 16 points across its first two games, while Green Bay is 1-1 after an overtime win. Many expected stronger interest for the Packers’ home opener, but the numbers have not backed that up.

The slow response has been obvious in the fan conversation, too. Once the Week 3 primetime schedule was announced, NFL fans took to social media to ask Roger Goodell to change it.

Most of the criticism landed on the Falcons, who are set for three straight national windows. The Falcons start that run tonight on Prime Video, then follow with Monday night and Sunday night games in the weeks ahead.

Commenters have labeled the slate one of the weakest early-season stretches in recent memory, and several said they had no intention of watching. But the schedule is locked in. Flex rules won’t allow a last-minute change for Week 3, and Thursday Night Football cannot be moved until much later in the season.

So the game stays put, even with the sluggish ticket market hanging over it. Local fans will still pack plenty of Lambeau and do what they always do there, but the sight of so many seats still available this late is rare for a franchise that usually doesn’t have to think twice about demand.

The Packers still have a few ways to protect the streak before kickoff. Whether those seats disappear through price cuts, partnerships or another route will be known soon enough. For now, Thursday night is shaping up as a very public test of just how strong the appetite is for a Packers primetime home game.

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