Jordan Love Is Heating Up Again - and Yes, It’s Toyotathon Season
There’s something about this time of year that brings out the best in Jordan Love. Whether it's the crisp December air, the playoff push, or - as Packers fans have half-jokingly pointed out - the return of Toyotathon, Green Bay’s young quarterback seems to flip a switch when the stakes rise.
And right now, he’s playing some of the best football of his career.
Since the start of this year’s Toyotathon - the annual end-of-year sales event from Toyota, which Love just so happens to be a spokesperson for - the Packers are 3-0. More importantly, Love has been dialed in: seven touchdowns, just one interception, and a 67.6% completion rate during that stretch. That’s not just a hot streak - that’s a quarterback finding his rhythm when it matters most.
Love even leaned into the narrative during a recent appearance on The Pat McAfee Show, calling it “Toyotathon magic” - the time of year, he joked, when you “start playing your best ball in the second half of the season.” And while he may have said it with a smile, the numbers back him up.
This isn’t the first time Love has surged late in the season, but this particular run feels different. He’s not just managing games - he’s commanding them. His poise in the pocket has improved, his decision-making has sharpened, and he’s starting to show the kind of control over the offense that Green Bay hoped for when they handed him the keys.
Take his latest outing against the Bears in Week 14. Love went 17-of-25 for 234 yards and three touchdowns, with just one pick.
It wasn’t just the stat line - it was how he got there. He spread the ball around, stayed calm under pressure, and delivered in key moments.
That’s the kind of performance that builds confidence - not just for Love, but for the entire locker room.
And the timing couldn’t be better. The Packers are about to face their toughest test of the season: a road trip to Denver to take on the 11-win Broncos, who currently sit atop the NFL standings. If Green Bay wants to keep their playoff hopes alive, they’ll need Love to keep this heater going.
Whether it’s the power of Toyotathon or just a young quarterback coming into his own, one thing’s clear - Jordan Love is showing up when it counts. And if he keeps playing like this, the Packers might not just be a team to watch in December - they could be a real problem come January.