The Packers are looking for ways to bring in more money and keep pace with the rest of the NFL, but there’s one line they are not willing to cross: Lambeau Field’s name is staying put.
That was made crystal clear by CEO Ed Policy at Monday’s 2026 Shareholders Meeting, when he shut down the idea with a blunt declaration: “We are not selling the naming rights to Lambeau Field.”
The comment came as Policy addressed the organization’s broader effort to keep the Packers in Green Bay. He had recently acknowledged that the team’s ownership structure limits some of the ways it can raise funds, which naturally led to speculation about whether naming rights for the iconic stadium could become part of the conversation.
Not this one. The Packers have left the door open to selling naming rights to other parts of the operation, including the practice facilities across the street, but Lambeau Field itself is off-limits for now. Instead, the team is looking at other revenue sources, such as the Titletown District developments around the stadium and using Lambeau Field for non-Packers events.
One of those events is already on the calendar. On the first Saturday in September, the stadium will host a college football game between the Wisconsin Badgers and the Notre Dame Fighting Irish.
The decision also fits the current NFL landscape. Lambeau Field is one of only two stadiums in the league without a naming rights deal of some kind, with Soldier Field the other. Arrowhead Stadium is the exception that proves the rule: the stadium kept its name, but the field inside became GEHA Field through a naming rights deal with the insurance company GEHA.
Even that model isn’t necessarily out of the question forever. The source of the idea is there, and the Packers could one day consider something similar.
For now, though, the answer is simple. Lambeau Field will remain Lambeau Field.
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