Packers Announce 2026 Ticket Price Adjustments
The Green Bay Packers are set to increase their season ticket prices for the upcoming 2026 season, with adjustments ranging from $4 to $22 per game for Lambeau Field bowl seats. This follows last year's increase of $7 to $21.
Home Game Lineup
This season, the Packers will host nine home games, barring any international assignments. While the NFL has announced host teams for eight of its nine international games, the Packers don't expect to be named a host. However, they could potentially play as a visiting team against opponents like the Lions in Munich or the Saints in Paris, depending on assignments.
Ticket Packages and Pricing
For the Green package holders, there will be seven regular-season games, one more than usual, while Gold package holders will receive two regular-season games and one preseason game. The price hikes for regular-season games range from 2.8% to 11%, slightly less than last year's increase of 4.8% to 12%.
- Green Package: Prices will range from $1,001 to $1,526, based on seat location.
- Gold Package: Prices will range from $357 to $545.
Opponents and Schedule
The Packers' home opponents this year include the Chicago Bears, Minnesota Vikings, Detroit Lions, Atlanta Falcons, Dallas Cowboys, Carolina Panthers, Miami Dolphins, Buffalo Bills, and Houston Texans. The NFL schedule is set to be released in early May, following the draft in April. The Gold package traditionally covers the second and fifth home games.
Ticket Pricing Strategy
Packers President and CEO Ed Policy emphasized that their average ticket price is expected to be near the league's middle range. This strategy aims to offer fans value while maintaining competitiveness and ensuring equitable revenue sharing with visiting teams.
Payment and Renewal
Invoices are available online, with paper copies mailed in early March. Payments are due by March 31, and the renewal rate for season tickets typically exceeds 99%.
Reclaiming Tickets
The Packers are continuing their initiative to reclaim season tickets from accounts that have sold all their tickets for several consecutive years. These reclaimed tickets will be offered to fans on the waiting list.
Detailed Ticket Pricing
Green Package (Seven Regular-Season Games):
- South End Zone, 700 Level: $143 per game, total $1,001
- End Zone Seats: $155 per game, total $1,085
- South End Zone, 600 Level: $157 per game, total $1,099
- End Zone to 20-Yard Line: $183 per game, total $1,281
- Between the 20-Yard Lines: $218 per game, total $1,526
Gold Package (Two Regular-Season Games, One Preseason Game):
- South End Zone, 700 Level: $71 preseason, $143 regular season, total $357
- End Zone Seats: $77 preseason, $155 regular season, total $387
- South End Zone, 600 Level: $79 preseason, $157 regular season, total $393
- End Zone to 20-Yard Line: $92 preseason, $183 regular season, total $458
- Between the 20-Yard Lines: $109 preseason, $218 regular season, total $545
Around the League
Several other NFL teams have also adjusted their ticket prices:
- The Chicago Bears announced a 13.5% hike.
- The Detroit Lions and New Orleans Saints are keeping prices steady.
- The Denver Broncos and Washington Commanders have raised prices by an average of around 9%.
Brown County Lottery and Playoff Options
The Packers will continue their Brown County lottery for single-game tickets, a tradition since 2003. Fans can register online or in person for a chance to purchase tickets.
Additionally, the Pay As We Play option allows fans to commit to purchasing playoff tickets, with charges applied only as the team qualifies. This option offers special pricing for potential wild card games, with registration open to both Green and Gold package holders.
Premium Seating
Prices for premium seating, like club seats and suites, are determined by client contracts, with details provided directly to ticket holders.
This comprehensive breakdown of the Packers' 2026 ticketing plan reflects a thoughtful approach to balancing fan value with the financial demands of hosting games at the iconic Lambeau Field.