Gonzaga men’s basketball is adding a new name to its jerseys, and the school says the deal points to where the program is headed next.
Altana, described as the world’s first AI network for global trade, will serve as Gonzaga’s official jersey patch partner for the 2026-27 season. Its logo will appear on the Bulldogs’ game jerseys, giving the company a visible spot with one of college basketball’s most recognizable programs.
Gonzaga Athletic Director Chris Standiford called the company “an exceptional organization that represents innovation and forward thinking,” and said the school is “excited to welcome them as a partner of Gonzaga Athletics and Gonzaga Basketball.” He added, “As we enter a new era for Gonzaga Athletics and begin competition in the Pac-12, we are grateful for Altana's support and belief in our student-athletes and our program. We look forward to building a strong partnership together.”
The timing matters, too. The partnership starts as Gonzaga plays its first season in the Pac-12 Conference, a move the school says opens a new chapter and expands the program’s national platform.
Head coach Mark Few said, “We're excited to have Altana represented on our jerseys this season.” He added, “They're an incredibly innovative and successful company, and we appreciate their support of Gonzaga Basketball and our student-athletes. It's an exciting time for our program, and we're looking forward to representing Altana on the court.”
Altana’s business is built around helping importers, suppliers, logistics providers and customs agencies work from the same product information. The company says that approach helps businesses deal with global trade and tariff complexity while building more resilient supply chains. It also says government agencies use its platform to design and enforce trade and economic security policies.
Evan Smith, Altana’s CEO and co-founder, said, “At Altana, our mission is to fix globalization.” He continued, “It's a big goal, and we're drawn to teams that take on hard things, punch above their weight, and win through trust and collaboration.
Gonzaga has done exactly that for twenty-seven straight years, turning itself from an underdog into a perennial national contender. We're proud to be their first jersey sponsor and to stand behind a program built to win, year after year.”
Deana Barnes, executive vice president, sports properties, Learfield, said, “Altana and Gonzaga are teaming up at an exciting time, creating a strong bond with a storied and nationally recognized program and their fan base.” She added, “Being stitched into the fabric of Gonzaga Basketball gives Altana a consistent and valued presence throughout the college basketball season and delivers a direct connection to the passionate Bulldog fanbase. We're proud to help bring the partnership to life.”
The sponsorship was arranged through Gonzaga Sports Properties, the local Learfield team and exclusive multimedia rights holder that handles sponsorship agreements for Gonzaga Athletics.
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