Gonzaga is putting a new mark on its jerseys for the first time.
The school announced Tuesday morning that it has landed a jersey patch partnership with New York-based AI company Altana, making the company Gonzaga’s first-ever jersey patch sponsor. The Altana logo will appear on the men’s basketball game jerseys this season, and a social media preview showed a small navy blue rectangular patch sitting just above the Pac-12 logo.
The timing comes just a day after Mark Few and the Bulldogs released their official roster on Monday, which gave fans a first look at the jersey numbers for Gonzaga’s 11 newcomers heading into the upcoming season.
The financial details of the agreement were not disclosed, but Gonzaga said the money generated from the deal will go toward roster building through NIL and/or campus facility upgrades.
Jersey patch sponsorships have become a bigger part of college athletics since the NCAA allowed them in January. Ohio State and Notre Dame made headlines with major deals with JPMorgan Chase and SoFi, respectively, while conferences have also started striking arrangements for every school in the league. The Big 12, for example, partnered with Monster Energy to place logos on every member school’s jersey, football field, and basketball court this season.
Those deals can be massive. Notre Dame is reportedly set to receive $18-20M annually from SoFi over the next six years.
The Pac-12 is also expected to chase a jersey patch deal soon, though with football season already underway, that may not happen until 2027-28.
In its release, Gonzaga described Altana as “the world's first AI network for global trade,” and AD Chris Standiford called the company “an exceptional organization that represents innovation and forward thinking.”
Altana CEO and co-founder Evan Smith also praised the partnership in a statement: “At Altana, our mission is to fix globalization,” Altana CEO and co-founder Evan Smith said, per the release. “It's a big goal, and we're drawn to teams that take on hard things, punch above their weight, and win through trust and collaboration.
Gonzaga has done exactly that for twenty-seven straight years, turning itself from an underdog into a perennial national contender. We're proud to be their first jersey sponsor and to stand behind a program built to win, year after year.”
The sponsorship was arranged with Gonzaga Sports Properties, the local Learfield group that handles sponsorship agreements for the university.
Gonzaga will debut the new jerseys in its season opener on Monday, Nov. 2 at T-Mobile Arena in Las Vegas against Purdue, with tipoff set for 4:30 PM PT.
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