Tommy Fleetwood Embraces Apparel Freedom at Pebble Beach
PEBBLE BEACH, Calif. - Tommy Fleetwood is charting a new course this season-not just on the leaderboard, but in his wardrobe too. The world No. 3 and reigning FedEx Cup champion confirmed Thursday that he’s no longer under contract with Nike, making him an apparel free agent for the first time in years.
“It just turned out like we sort of didn't end up in a place where I'm wearing Nike stuff this year,” Fleetwood said. “Who knows what's going to happen in the future.”
For now, he’s leaning into the freedom. And if you’ve seen him this week at Pebble Beach, you’ve probably noticed-he’s fully decked out in Pebble Beach gear, straight from the pro shop. Head to toe, it’s the iconic logo of one of golf’s most storied venues.
“This is cool,” Fleetwood said, clearly enjoying the change. “I feel like I'm a big golf fan.
I really like golf stuff, so it's quite nice to be wearing like Pebble Beach clothing. I mean, my kids would absolutely love this stuff so I feel pretty lucky to have it on.”
Fleetwood has always had an eye for golf course merch-particularly hats-but his previous apparel deal limited how much he could indulge that interest. Now, without those restrictions, he’s been spotted in everything from a Masters polo in Dubai to pieces from Lululemon and Vuori earlier this year. No official deals yet, but he’s certainly turning heads with his casual, course-inspired looks.
And while most top-ranked players are locked into lucrative apparel contracts, Fleetwood’s current setup gives him a unique kind of flexibility. He can mix and match, rep iconic golf destinations, and build a wardrobe that’s as much about passion as it is performance.
“I mean there's some amazing logos around the world and I also think they're just like memorable pieces, right, when you come to a special place,” he said. “My collection's got a bit bigger, that's for sure.”
Fleetwood’s popularity, world ranking, and consistent presence on TV make him a highly marketable figure in the sport. It’s not hard to imagine apparel brands lining up for a chance to sign him. But for now, he’s content playing a little game of logo Bingo-collecting memories one course at a time.
And honestly? It suits him.