Peter Broome’s journey with ALS is a testament to his enduring spirit and commitment to making a difference. Diagnosed in 2024 with Amyotrophic Lateral Sclerosis, Broome-a revered figure in the golf world-has channeled his efforts into launching the ALS Bridge Foundation. This initiative includes an engaging online auction featuring golf experiences with some of the sport's brightest stars.
Broome, who served as a senior vice president at Titleist, is determined to contribute to the battle against ALS, a disease that tragically cuts lives short. Reflecting on his condition, Broome expressed a desire to give back to the sport that has given him so much, stating, “While I may lose my speech, I will still have my voice.”
Brad Faxon, an eight-time PGA Tour winner and NBC Sports analyst, has been a close friend of Broome since 1990. He describes Broome’s response to his diagnosis as nothing short of heroic.
Broome’s family-his wife Sandy and children Val, Matt, and Brad-alongside close friends, have been instrumental in establishing the ALS Bridge Foundation. Their mission is to rally the golf community to raise awareness and funds for ALS research, aiming to slow or halt the disease’s progression.
The foundation's auction offers exclusive golf experiences with supporters like Justin Thomas, Rickie Fowler, Jim Nantz, Davis Love III, and Ryder Cup captains Keegan Bradley and Luke Donald. Notable items include rounds of golf with Thomas at Panther National and Fowler at Michael Jordan’s Grove XXIII.
The auction runs until Friday, Feb. 27, at 1 p.m. EST.
At a foundation dinner, Keegan Bradley made a significant personal donation of $75,000, further supporting the cause. Faxon praised Broome, saying, “There is not a more respected person that I know of in the game.”
Beyond the auction, the foundation benefits from private donations, including a generous $1 million contribution from a friend of Broome. All proceeds will support programs accelerating drug trials, enhancing diagnostics, and driving research in the U.S. and Canada.
Through partnerships with ALS MyMatch in the U.S. and Access ALS in Canada, the foundation aims to expand clinical trial access and treatment matching. These efforts are supported by leading research networks like Massachusetts General Hospital’s Healey & AMG Center and the Montreal Neuro ALS Clinic at McGill University.
Faxon fondly remembers Broome as a man of integrity and warmth, saying, “He always had time for someone else, the warmest man you could meet. The courage to do what he’s doing, knowing what’s coming, that’s been the heroic part.”