Georgia and Ole Miss are adding a new layer of branding to their fields this fall, and Progressive Insurance is the company taking center stage.
The Bulldogs and Rebels have reached a sponsorship agreement with Progressive that will feature the company’s logo on their respective fields for the upcoming season. Georgia and Ole Miss are two of 13 programs nationwide to land an on-field logo deal with Progressive, joining Boise State, Colorado, Iowa, Kansas State, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest.
The package goes beyond the field itself. According to Georgia athletics, the agreement also brings “sideboard features, in-venue LED signage, digital and social media integrations and other game day experiences designed to engage fans.”
Georgia athletic director Josh Brooks said the school views the partnership as part of a broader effort to build revenue while supporting its athletes.
“We are proud to be a part of Progressive’s impactful investment in college athletics,” Georgia AD Josh Brooks said, via release. “As we look for additional revenue streams while maintaining our strong positioning on a national level, this relationship assists in providing the necessary resources for our student-athletes. We are thrilled that Progressive is joining the many outstanding game day traditions at Sanford Stadium.”
College football’s move toward field-level sponsorships is still relatively new. The NCAA started allowing commercial logos on fields in 2024, with each school limited to three advertisements - one at midfield and two smaller ones elsewhere.
Georgia is scheduled to visit Oxford on November 7 this season.
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