Georgia is adding a new corporate presence to Sanford Stadium this season, with Progressive Insurance landing the naming rights for the area between the hedges.
The school described the arrangement as a “significant sponsorship,” and said the No. 3 Bulldogs will now have Progressive’s name on the home field. Georgia Bulldog Sports Marketing, the joint venture between multimedia rights partners Learfield and JMI Sports, helped put the deal together.
Progressive now joins a growing list of college football programs tied to the company. Georgia becomes the 13th school to partner with Progressive, alongside Ole Miss, Oregon, USC, Boise State, Colorado State, Iowa, Kansas State, Purdue, SMU, Syracuse, Texas Tech and Wake Forest.
“We are proud to be a part of Progressive’s impactful investment in college athletics,” Georgia athletic director Josh Brooks said in a statement. “As we look for additional revenue streams while maintaining our strong positioning on a national level, this relationships assists in providing the necessary resources for our student-athletes. We are thrilled that Progressive is joining the many outstanding game day traditions at Sanford Stadium.
Delta Airlines had logos on the field for the final three home games of the 2025 season at Georgia.
Progressive, which is based in Mayfield Village, Ohio, will also appear on sideboard features, in-venue LED signage, digital and social media integrations and other game day experiences.
“We are excited to be a part of the college football landscape with this investment,” Sean Freeman, Progressive's Media Business Leader, said in a release. “It is an opportunity to support the collegiate student-athletes at these storied institutions as well as create a unique viewing experience for the fans. College football is ingrained in the cultures at these Universities and we are proud to be a small part of those traditions.”
In Other News...
Georgia Just Added An Experienced Option To A Scrutinized Receiver Room
Georgias receiver room has been under the microscope this offseason, and the latest roster move gives Kirby Smart another experienced piece to work with. Cole Speer is back on the football roster after spending the past four seasons at Georgia, where he was mostly known for his work on special teams, giving the Bulldogs a familiar option as they sort through their depth at wide receiver.
The timing fits with Smarts recent acknowledgment that Georgia could still add players if the roster has room. Speers return comes with an extra year of eligibility in hand, and while the move doesnt change the top of the depth chart, it does add another veteran presence to a position group that has drawn plenty of scrutiny heading into the season. [Read more 🡒]
Georgia Still Has One Crucial Secondary Battle To Settle
Georgias secondary still has some sorting out to do as the Bulldogs move deeper into camp, with a couple of safety spots open and the coaching staff watching closely. Defensive coordinator Glenn Schumann and safeties coach Travaris Robinson have both pointed to the competition as one of the more important early battles on the roster, with KJ Bolden, JaMarley Riddle and other young defenders all in the mix for meaningful roles.
What makes the race especially interesting is that Georgia is not just filling jobs, it is trying to find the right blend of production and consistency before the depth chart hardens. The staff has made it clear that practice and scrimmage work will drive the decision, and several players are getting repeated chances to prove they can handle the speed and responsibility that come with starting in this defense. [Read more 🡒]