Georgia fans didn’t need much to get worked up after Week 1, but the Bulldogs gave them something else entirely: a highlight video that looked free at first glance and turned out to be locked behind a subscription.
The clip in question came from Georgia’s social media account after the Bulldogs rolled Tennessee State 63-3. It opens with Kirby Smart delivering a pregame pep talk and shows Georgia taking the field, so on the surface it looks like the kind of standard game recap fans expect to watch without a second thought. But the caption tells the real story: “Watch the full Victory Highlights on https://gloryglorygeorgia.com and the Glory Glory app.”
That was enough to set off a wave of frustration, and X even attached a community note spelling out the catch. The note said, “Readers added context they thought people might want to know,” and explained that to watch the full highlights on gloryglorygeorgia.com, users must sign up and pay for a subscription, with the minimum cost being $20/month.
The backlash was immediate. One fan wrote, “Do you have any idea how much money I’ve spent to attend this university and support this program over the years?
Show me the freaking highlights, the fanbase is bleeding cash week in and week out. Get the money from Delta or Home depot or Coke idc”
Another reply said, “Georgia games have never been more inaccessible and you’re going to put video highlights behind a paywall? Be friggin serious.
This is not how you build fandoms that last a lifetime. This is turning people away from being a fan.
The long term ramifications will be felt.”
Other reactions were just as blunt. “Bad move.
You can squeeze money out of fans so many way. Forcing them to pay for highlights is terrible @GeorgiaFootball @GloryGloryGA,” one user wrote.
Another posted, “What are we doing here? Paywalling the weekly highlight video?
Total BS”
The criticism also tied into the cost of actually attending the game. One fan wrote, “Charging $85 per ticket for that game and then $20 to watch the highlights is diabolical. Read the planet.”
Another long-time supporter laid out the expenses in detail: “60yr season tix holder. Driving up from Jax for every home gm.Hartman Fund donations for 3 season tixs, then paying 4 the 3 seats, add 3 seat backs 4 season & cost of parking 4 all home gms.
PIus, food/drinks if we get any & u can’t provide a FREE hi-lite vid @Brooks_UGA? Shame.”
The move stands out even more because Saturday’s game wasn’t widely available to everyone in the first place. The matchup was on SEC+, the SEC Network and ESPN app’s streaming platform, and fans had to connect a cable television provider to get access. That means some Georgia supporters may have missed the game itself, which is exactly the kind of situation highlights are supposed to help with.
The highlights are tied to Glory Glory Georgia, a site that describes itself as a “fan-first ecosystem designed to capture and share exclusive content, deliver unparalleled access to UGA athletics through curated experiences, and inspire deeper levels of engagement.”
The site offers original articles, video content, interviews with coaches and players, VIP experiences, and merchandise such as t-shirts, sweatshirts, and signed football and baseballs.
Its membership tiers are not cheap. The red level is $20 a month and includes two complimentary tickets to a private practice, a monthly e-newsletter, exclusive digital content access, and message board access.
The black level costs $75 a month and adds tickets to five practices, tickets to two Glory Glory events, and $5 off merchandise. A silver level membership runs $100 a month.
Georgia is promoting the site’s content, but GloryGloryGeorgia.com says it is an independent NIL fundraising platform separate from UGA athletics. Its FAQ says the legal entity is “separate from UGA,” while also noting that the school approves of the site’s mission to serve UGA fans “through exclusive content and experiences.”
College football has changed fast, and NIL has opened the door to all kinds of money-making angles. But putting game highlights behind a paywall still struck plenty of Georgia fans as a step too far. Whether the Bulldogs keep posting this kind of content as the season goes on will be worth watching.
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