Florida State is putting a corporate stamp on one of college football’s biggest games.
The school announced Aug. 27 that its rivalry matchup with Miami will now be presented by Progressive Insurance, part of a new partnership that also brings the company’s logo onto Bobby Bowden Field at Doak Campbell Stadium. The logo will sit on the 25-yard line for every home game.
The timing lines up with Florida State’s season opener against New Mexico State, set for Saturday, and the university said the sponsorship package will include in-stadium signage and other activations throughout home games. Legends Global helped facilitate the deal.
Vice President and Director of Athletics Michael Alford framed the partnership as a broad commitment to the program and a boost for the rivalry game itself.
“Progressive’s commitment to Florida State Athletics and its presence on the field throughout the season reflects the strength and reach of this partnership.” Said Vice President and Director of Athletics Michael Alford in a press release. “The Florida State-Miami rivalry is one of the most storied and passionate matchups in college football, and we’re excited to work with Progressive to elevate the experience surrounding this game while engaging Seminole fans all season long.”
The Seminoles’ home field will carry that branding beginning with the opener against the Aggies, and Florida State’s 2026 schedule also includes home dates against SMU, Central Arkansas, Virginia, Clemson and NC State, plus the regular-season finale against Florida on Nov. 27. The road slate features trips to Alabama, Louisville, Miami, Boston College and Pittsburgh, with bye weeks scheduled after SMU and before Clemson.
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