Florida State men’s basketball is about to put a new name on its jerseys, and it’s a first for the athletic department.
Beginning with the 2026-27 season, ReliaQuest will become the program’s official jersey patch partner, with its logo appearing on all Seminole game jerseys as part of a multi-year agreement. Florida State Athletics said it is the first jersey patch sponsorship in FSU Athletics history.
Vice President and Director of Athletics Michael Alford called the deal “an important milestone for Florida State Athletics and reflects the continued momentum of our men's basketball program under Coach Luke Loucks.” He added, “As the first jersey patch partnership in our athletics history, it demonstrates the strength of the Florida State brand and the confidence innovative companies like ReliaQuest have in the direction of our program. ReliaQuest has been an outstanding partner to Florida State, our College of Business and the ACC, and we're proud to expand that relationship in a way that supports our student-athletes while aligning with an organization that shares our commitment to innovation, excellence and preparing for what's next.”
For ReliaQuest, the move deepens a relationship that already includes Florida State Athletics, the College of Business and the Atlantic Coast Conference. The Tampa-based cybersecurity company has sponsored FSU Athletics since 2023 and has been the official cybersecurity partner since 2025.
Brian Murphy, founder and CEO of ReliaQuest, said, “At ReliaQuest we are focused on raising awareness of the importance of cybersecurity and the opportunities in the industry. Partnerships with organizations like Florida State University help us bring that awareness to a broader audience,” and added, “We're proud to support FSU Athletics.”
The company’s GreyMatter platform is described as the Agentic Defense for the enterprise, aimed at defending organizations against AI-accelerated attacks. Florida State said the partnership connects two groups built around preparation, innovation and staying ahead of the competition.
Luke Loucks, who is guiding the program into a new era, said, “We're excited to welcome ReliaQuest as a partner of Florida State Basketball and to have their logo represented on our uniforms this season.” Loucks also said, “What makes this partnership so special are the people and the relationships behind it.
The foundation of any great partnership is built on supporting one another, and that's something we feel strongly with ReliaQuest. Brian Murphy, founder and CEO of ReliaQuest, has been an incredible asset and friend as someone who values family, relationships, and building a great organization with values in mind.
We're grateful for the opportunity to work with a company that believes in excellence, people, and building something bigger than themselves. We're looking forward to representing ReliaQuest and continuing to grow together as part of the Florida State community.”
Florida State said the ReliaQuest logo will debut on the uniforms during the 2026-27 season and will be featured throughout the year on all official competition jerseys. The partnership was facilitated by Florida State Global Partnerships, a collaboration between Legends Global and Florida State Athletics.
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Hobbs absence leaves Florida State thinner at safety, especially with the staff still sorting out the best pieces behind its top group. The encouraging part is that he is expected to recover, but for now the Seminoles have to absorb the loss of a player who was starting to fit into the rotation and could have helped stabilize a position that does not have much margin for error. [Read more 🡒]
Florida State Football Faces An Awkward Revenue Question Fans Will Notice
The NCAAs new approval of commercial patches on uniforms has opened another lane for athletic departments to chase revenue, and plenty of schools have already moved quickly to lock in sponsorships across multiple sports. Florida State has taken a step in that direction with its announced Reliaquest patch deal, though that agreement is tied to basketball and begins in the 2026-27 season, leaving the broader push around uniform branding very much in motion.
What stands out for Seminoles fans is that football, the sport that drives the biggest spotlight and the biggest dollars, still does not have a patch deal in place. In a market where athletic departments are weighing every new revenue stream and trying to keep pace with the national heavyweights, the absence of a football sponsorship only adds another layer to the discussion about how aggressively Florida State is monetizing its brand and where the next move might come from. [Read more 🡒]