Florida’s showdown with Georgia is still one of college football’s toughest tickets, even with higher prices attached.
The annual rivalry between the Gators and Bulldogs is leaving Jacksonville for its first of a two-year stop elsewhere, with the teams set to meet at Mercedes-Benz Stadium in Atlanta on Saturday, Oct. 31 at 3:30 p.m. on ABC. The change comes because of the $1.4 billion renovation project underway at EverBank Stadium for the Jacksonville Jaguars. The game will move to Raymond James Stadium in Tampa in 2027 before returning to Jacksonville in 2028.
That relocation pushed ticket prices up. According to a memorandum of understanding obtained by the Athens Banner-Herald, the schools set the face values for the game. Non-suite tickets at EverBank Stadium were listed between $150 and $200 in 2025, while Mercedes-Benz Stadium tickets are priced from $155 in the upper level to $365 in the lower bowl.
Florida still had no trouble moving its allotment. UF spokesman Scott Burns said the school sold out its 29,071 tickets by late August. Falcons personal seat license ticket holders also received tickets, which reduced the 50-50 split between Florida and Georgia at the 75,000-seat stadium.
Demand has not slowed down on the resale market, either. On StubHub, lower-bowl tickets were listed as high as $1,003, while the least expensive seats were going for $197 in the upper deck. Event spokesperson Jason Kirksey said the game is sold out to capacity and that standing-room-only tickets were added this week to help meet demand.
The fan split may not feel as even as it does in Jacksonville. Florida supporters face a longer trip, with the added cost of gas and, for many, a possible one- or two-night stay in Atlanta instead of driving five-plus hours home after the game.
That hasn’t stopped interest in the matchup from climbing after Florida’s 27-24 upset at Texas on Oct. 17 revived its SEC title and College Football Playoff hopes. No.
20 Florida is 5-2 overall and 3-2 in the SEC, and first-year coach Jon Sumrall has a chance to add another signature win against a Top 10 opponent. No.
3 Georgia enters at 6-1 and 4-1 in the SEC and is an 11.5-point favorite, according to BetMGM.
Sumrall said he expects the setting to feel different for his team than the usual Jacksonville setup.
"You have to know that Atlanta is not necessarily our backyard, right," Sumrall said. "But the 50-50 thing is a unique deal that I think is exciting for our guys because you're in kind of a different environment than a normal SEC game, which is fun.”
Florida and Georgia will each receive a $7.5 million payout from AMB Sports & Entertainment, the Arthur Blank-owned company that owns and operates the Atlanta Falcons.
In Other News...
Florida Still Has A Guard Question Heading Into Miami
Boogie Flands absence for Floridas exhibition against Stetson gave the Gators an early look at how the backcourt might have to adapt if the starting point guard is unavailable. Denzel Aberdeen slid over to point guard, Urban Klavar moved into the starting lineup at shooting guard, and Florida still handled business in an 85-68 win, with Klavar and Aberdeen carrying much of the scoring load.
Even with the result in hand, the setup left the bigger question hanging as the Gators shift their attention to the regular-season opener against Miami. Todd Golden praised the way his team performed, but the illness that sidelined Fland added another layer to Floridas guard rotation picture, and the staff now has a short window to sort out how it wants the backcourt arranged when the games start counting for real. [Read more 🡒]
Florida-Georgia Just Lost The Rivalry Feeling Fans Loved Most
For the first time in 31 years, the Georgia-Florida game is leaving Jacksonville, with this years meeting set for Mercedes-Benz Stadium in Atlanta because of construction at EverBank Stadium. The setup changes more than the location on the schedule. It strips away the strange, enduring charm that made this rivalry weekend feel like its own holiday, from the old tailgating scenes to the beach gatherings that have long defined the trip for fans on both sides.
The move also comes with a 50-50 ticket split between the schools, and the matchup is already mapped out to land in Tampa in 2027 before returning to Jacksonville through 2031. Even with a path back to the river city, the rotation underscores how much is lost when Florida and Georgia are not meeting in the place that gave the rivalry its distinct personality, and it has plenty of fans and former players thinking about what used to make the weekend feel bigger than just another SEC game. [Read more 🡒]
Floridas Best Shot Vs Georgia Comes Down To One Brutal Test
With Florida and Georgia heading into another rivalry meeting at Mercedes-Benz Stadium, the spotlight is on a familiar kind of uncertainty for the Gators: quarterback play. ESPN analyst Greg McElroy expects No. 3 Georgia to bounce back from its recent loss, while Florida is still sorting out its own answer under center, with Jon Sumrall yet to name a starter between Aaron Philo and Tramell Jones Jr. It is the kind of week where every practice rep matters and every hint from the coaches gets parsed for more than it probably should.
Georgias quarterback situation adds another layer, even if the Bulldogs appear to be in better shape overall. Kirby Smart said Gunner Stockton dealt with a shoulder stinger after the last game but did not show concussion symptoms, which at least eases one concern for a team trying to steady itself after a loss. For Florida, though, the bigger issue is simpler and more pressing: finding the quarterback who can handle the moment in a game where one rough stretch can quickly tilt the whole afternoon. [Read more 🡒]