Florida fans heading into the season opener at The Swamp will see something new on the field: two XRP logos placed between the 30- and 20-yard lines.
The branding is tied to a multi-year partnership between Florida and Ripple, the blockchain company behind XRP. Multiple sources told The Sun the deal will bring Florida $5 million, and the agreement goes beyond what shows up on the grass. It also includes branding across Ben Hill Griffin Stadium, digital platforms and event signage, while backing financial and technology education for Florida student-athletes and the campus community, with coverage of both traditional finance and digital assets.
“Florida has a long history of embracing innovation and technology to enhance the experience of our fans and advance our programs,” Florida athletic director Scott Stricklin said. “Ripple has established itself as an innovative leader in financial technology, and we're excited to welcome XRP to Gator Nation. This partnership brings together two organizations that think boldly about the future, and we look forward to introducing XRP to our fans.”
The NCAA only allowed three corporate logos on football fields beginning in 2024, opening the door for deals like this one. Florida already worked with Geico last year, when the insurance company paid $1 million per game to place its logo on the field for the final two games of the 2025 season.
For Florida, the timing matters. The athletic department is looking for new revenue in a tougher financial climate, especially after revenue-sharing requirements kicked in on July 1, 2025 under the House vs.
NCAA settlement. At Power Four schools such as UF, that figure started at $20.5 million and is expected to rise by 4% each year for the next 10 years.
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