Lions Have An Early Offensive Problem Dan Campbell Cant Ignore

Deck: Despite strong overall performance, the Detroit Lions' offense struggles with execution on opening drives, leading to early-game setbacks.

The Detroit Lions haven’t exactly been sluggish on offense through two games. They’re averaging 31 points per game, which usually buys a unit plenty of goodwill. But the opening possessions have told a different story, and that’s where the frustration starts to creep in.

Against the New Orleans Saints and Buffalo Bills, the Lions went three-and-out on their first drive in both games. That’s the kind of empty beginning that leaves a team playing catch-up early and makes life harder on a defense already under fire after giving up 30 and 41 points in those two contests.

Dan Campbell didn’t try to sugarcoat it when asked about the slow starts.

“But there again, those things are, we can be so much better than we are right now,” explained Dan Campbell. “And we do.

We need more out of our offense. They’ll cover for a lot of things when we clean up some of our issues over there too, collectively.”

The basic idea is easy to see: if Detroit’s offense gets rolling right away, it can help mask some of the problems the defense is trying to fix. That would have mattered plenty against Josh Allen and the Bills, where a long, productive opening drive could have changed the feel of the game and forced Buffalo into a different script.

Instead, the Lions opened both games with stalled possessions.

In Week 1 against New Orleans, Detroit started with a first-down run out of 12 personnel, using an unbalanced look with two tight ends to the left and Amon-Ra St. Brown motioning into the condensed side.

It was a straightforward duo/man blocking call that picked up four yards. Nothing flashy, but it set up a manageable second down.

On second-and-6, the Saints sat in soft zone and the Lions took the easy throw. St. Brown ran an out route at the sticks, made the catch, and came up a yard short.

Then came the play that ended the drive: third-and-1, 13 personnel, I-formation. The kind of down and distance where Detroit expects to lean on its identity and move the chains.

Instead, New Orleans stunted its defensive tackles inside, creating trouble for center Juice Scruggs, who was making his first start in Detroit because of Cade Mays’ injury. The stunt crossed the face of the center, Scruggs was late to the play-side A gap, and the linebacker cleaned it up short of the first down.

Week 1, opening series, three-and-out.

Unacceptable.

The Buffalo opener followed a different path, but the result was the same.

Detroit began with 11 personnel and a play-action tight end screen to Sam LaPorta on the short side. It was a smart call to start the game, especially in a loud environment, because it leaned against what the Lions usually want to do: run the ball and work the middle of the field. The Bills blitzed one of their field-side linebackers, forcing Jahmyr Gibbs to transition quickly from run fake to protection.

The issue on that play came from left guard Ben Bartch, who showed his pass-block set and then released toward his screen landmark. He keyed the linebacker in zone coverage, but his angle was off.

Instead of attacking where the linebacker was going, Bartch went where he was, then had to redirect late. That kept him from getting a clean block and forced LaPorta back inside toward pursuit.

On second-and-8, Detroit came back with 13 personnel, unbalanced right, and outside zone to the right. It was the same basic formation look the Lions had used against New Orleans, just dressed up differently. That’s part of the chess match here: same things can look different, and different things can look the same.

Buffalo answered with unconventional alignment and stunts across the front. Right tackle Larry Borom got crossed by the 4i-technique, and the 2i-technique worked the other way across the center, creating room for linebackers to flow into the A and B gaps.

Borom’s first step took him toward the space the defender was already attacking, and the 4i, Landon Jackson, won the rep. If Borom had held his ground and kept the defender from crossing into the C gap, Gibbs would have had an outside lane and a chance at an explosive run.

Instead, the play went nowhere.

Then came third-and-8. The Lions went to 11 personnel and tried to throw vertically out of a trips set to the field, with the slot receiver running an out at the sticks. Buffalo brought a twist stunt, used Bradley Chubb to pick on Bartch, and freed Deone Walker for the pressure and sack.

Campbell said the challenge is figuring out the best way to get the offense rolling early.

“Yeah, it’s a good question. And so much of - there is always this, man, how do you start the game?

What do you really want to go in doing? What do you hang your hat on?

What do you think you can get the most yards or put you in a manageable third or you’re just living in first, second, first? And do you go in, do you try to run it a little bit more depending on the opponent over there where you’re at?

Do you come out and you throw it? And I think it’s just finding that balance of what’s the best way to open up the offense early, right?”

After looking at the first two opening possessions, the answer doesn’t seem to be about Detroit lacking variety. Drew Petzing has mixed personnel, shifted looks, and tried to account for what the defense might do. The problem is that each week, one detail has gone wrong - one player losing his rep, one assignment slipping - and the drive dies before it ever has a chance to build.

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