Nikola Jokic Finally Embraces the Quesarito - And NBA Fans Can’t Get Enough
Back in 2014, the Denver Nuggets made one of the most impactful draft picks in franchise history - and almost no one noticed. That’s because when they selected Nikola Jokic with the 41st overall pick, the moment aired during a Taco Bell commercial promoting the Quesarito. No dramatic handshake with the commissioner, no stage walk, just a quiet scroll across the bottom of the screen while a fast-food ad stole the spotlight.
Over time, that strange little footnote became a running joke - a quirky piece of trivia that followed Jokic as he transformed from an unknown second-rounder into a two-time MVP and the centerpiece of a Nuggets team that won its first NBA title in 2023. Jokic himself has often laughed about the moment, even admitting that he avoided Taco Bell for years because of it.
Well, that chapter officially closed this week.
In a moment that felt like it was scripted for an ESPN commercial, Jokic was caught on camera in the Nuggets locker room doing what fans had joked about for nearly a decade - finally eating a Quesarito. And in true Jokic fashion, when he noticed he was being filmed mid-bite, he simply shrugged and kept eating.
No big deal. Just a 7-footer enjoying some fast food like it wasn’t a full-circle moment in NBA internet lore.
The clip quickly made the rounds online, and fans were loving every second of it. Jokic, legs swinging like a kid at the doctor’s office, looked completely content - not just with the Quesarito, but with the full-circle absurdity of it all.
Comments flooded in, comparing the moment to those old-school ESPN office commercials and calling it the “best news of the week.” One fan summed it up perfectly: “Even MVPs need a quiet moment and a comfort meal.”
But while this lighthearted moment took over social media, Nuggets fans have their eyes on something more important - Jokic’s health. Before his recent injury, he was once again dominating the league, averaging 29.6 points per game and looking like the clear frontrunner for another MVP run. His play this season has been vintage Jokic: unselfish, efficient, and completely in control of the game’s tempo.
The good news? He’s back on the court for workouts and is reportedly on track to return by the end of January.
For Denver, that’s the headline that matters most. The Nuggets have championship aspirations, and everything runs through Jokic - the same guy whose name once quietly scrolled across the screen during a Taco Bell ad.
Now, nearly a decade later, he’s not just rewriting his own story - he’s owning every part of it, Quesarito and all.