Seahawks Win Super Bowl 60, Draw Historic Viewership in Blockbuster Night for NBC and the NFL
The Seattle Seahawks are back on top of the football world, hoisting the Lombardi Trophy after a commanding 29-13 win over the New England Patriots in Super Bowl 60. But the action on the field was only part of the story. The numbers are in, and they paint a picture of a night that captivated the country - and then some.
NBC has now released the final viewership figures for Sunday’s championship showdown at Levi’s Stadium in San Francisco, and while it didn’t quite top last year’s Chiefs-Eagles thriller, it still delivered a massive audience. The game averaged 124.9 million viewers across NBC, Peacock, and Telemundo, peaking at a staggering 137.8 million - the highest peak audience ever recorded for a U.S. broadcast.
To put that in perspective: at its peak, nearly 138 million people were locked in, watching the Seahawks’ defense clamp down and Geno Smith orchestrate a poised, efficient offense that kept the Patriots chasing all night. That’s not just football fandom - that’s a cultural moment.
NBC Sports president Rick Cordella summed it up well, noting the Super Bowl and the Olympics as the two biggest global media events - and this year, they collided. With the Winter Games in Milan following right on the heels of the NFL’s biggest night, NBC had a rare doubleheader of global spectacles. And with a lead-in like this, Olympic coverage couldn’t have asked for a better runway.
But the game wasn’t the only thing breaking records. Bad Bunny’s halftime performance lit up social media like few things ever have.
The 15-minute spectacle - which aired from 8:15 to 8:30 p.m. ET - averaged 128.2 million viewers, actually edging out the game’s average.
On social platforms, it became the most consumed halftime show in history, racking up over four billion views. Yes, billion - with a “B.”
That kind of reach speaks to the Super Bowl’s evolution. It’s no longer just a football game - it’s a multi-platform, cross-generational event that blends sports, music, and culture into one giant celebration. And this year, the Seahawks’ return to glory, paired with a halftime show that took over the internet, proved once again why the Super Bowl remains the most powerful event in American sports.
So while Seattle celebrates its second Super Bowl title, NBC and the NFL are likely celebrating something else: another reminder that when it comes to capturing the nation’s attention, nobody does it bigger than the NFL.